One of the best ways to lift your all-round business performance is to develop a constant awareness that other people are not you.

It’s so valuable across lots of essential areas: management, sales, marketing, advising clients, and more.

The more you understand people, the better you get.

Yet so much business behaviour is driven by the idea that everyone thinks the same as you.

The path to success comes from embracing the differences between you, your staff and your customers.