Are you tracking the wrong metrics? Learn how to define podcast success beyond downloads and vanity numbers.

If the only thing you track is your download count, you're missing the point of having a podcast. Many podcasters get caught up in vanity metrics, like being in the "top 10% globally" (which is easier to achieve than you might think) and forget what true podcast success looks like for their business. In this episode of Podcasting Unlocked, we break down why you get to decide what success means for your show and the exact, non-monetary, and monetary metrics you should be tracking to see if your podcast is actually working. We also share three valuable websites to help you benchmark your show against the podcast industry.

Key Takeaways:

• Don't let vanity metrics like "top 10% worldwide" distract you; true success aligns with your show's core goals, whether that's lead generation, thought leadership, or positive impact.
• Track how many listeners become qualified leads (e.g., booking a call, signing up for a low-ticket offer). A 10% conversion rate from listeners to leads is fantastic, as podcast listeners have a longer nurture time.
• Success can be a client hiring you or inviting you to speak because of your podcast, or a listener sharing that your message positively changed their life.
• Find out where your podcast truly stacks up using external resources like Listen Notes, the Podcast Industry Report (for interview-based shows), and PodStatus.
• Hitting milestones like 100 episodes makes you part of a tiny percentage of podcasters who have gotten that far, proving that sticking with it is a major win.

It's time to stop feeling frustrated by numbers that don't matter. Take five minutes today to write down your personal definition of success for your podcast. If you're looking for strategic ways to market your podcast and get it in front of more people, join our free upcoming workshop!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

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Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

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LINKS MENTIONED:

Ep 135 Podcast Goals

Goals Workshop

Ep 197 with Lauren

ListenNotes.com

Podmatch.com/report

Ep 88 Milestones 

Podstatus.com 

Marketing Workshop

Proud member of the Feminist Podcasters Collective.