Kenny Harper interviews Jack Tompkins of Pineapple Consulting about tracking the right business metrics and turning data into decision-driving insights through customized dashboards.

Jack shares the origin of his company name, his mission helping business owners with thousands of dashboards, and how dashboards should start with clear goals and strategy rather than dumping in every possible metric. He explains common mistakes like over-tracking, outlines his process of identifying core KPIs and mapping data sources, and notes typical build timelines of about four to six weeks.

Jack discusses pricing ranges, white-labeled dashboard partnerships that scale across many clients, and ways advisors can get client buy-in through samples. He also offers a simple starting approach using existing software dashboards or spreadsheets, and emphasizes prioritization and step-by-step execution for entrepreneurs.

00:00 Why Tracking Matters

00:28 Meet Dashboard Expert Jack

01:45 Pineapple Consulting Origin

03:16 From Dashboards to Decisions

05:22 Stop Tracking Everything

07:38 Goals First Dashboard Method

09:37 Build Timeline and Workflow

10:31 Pricing and ROI Breakdown

12:38 White Label Dashboard Scaling

17:11 DIY Starting Point Metrics

19:09 Where to Find Jack

20:04 Entrepreneur Prioritization Lesson

21:18 Final Call to Action