Most entrepreneurs treat a virtual summit like a high-pressure product launch… and that's exactly why their summits fall flat. In today's episode, we're breaking down the mindset shift that changes everything about how you plan, host, and profit from your summit: Stop treating your summit like a launch. Start treating it like a relationship-building experience.

When you lead with community over countdown timers and connection over conversion tactics, your summit becomes something much bigger than a revenue event—it becomes a movement. And movements grow your list, deepen your authority, nurture super fans, and spark collaborations that continue long after the final session ends.

In this episode, we're diving into:

• Why summits are not launches (and what they actually are)

• How shifting from transactions to transformation changes your results

• The compound-interest power of a well-run summit

• What actually creates trust, buy-in, and sales—without pressure

• The touchpoints that turn your summit into an unforgettable experience

If you want your next summit to feel easier, more aligned, and more profitable in the long term, this is your episode.