This episode originally aired live in May of 2024.

Host Joseph Lewin (Founder of Sell Through Social, also at Scrappy ABM) sits down with Naftuli “Tuli” Kraus, Founder of Blackbird Recruiting, to explore how being authentic and consistent on LinkedIn can drive real business growth. In just three years, Tuli has grown his recruiting firm to 10 employees, worked with over 500 companies, and surpassed $1M in revenue — thanks to creating video content, adding value, and building relationships.

What You’ll Learn:

• Why authenticity beats perfection — embrace imperfections like stutters, sneezes, etc.
• How LinkedIn can be leveraged as a growth accelerator
• The tension between quantity vs. quality in content and how to balance both
• Methods for generating steady content ideas that people engage with
• How video builds trust and speeds up connection vs. text-only content
• Real-world impacts: clients, candidate leads, hires, and referrals from content

Takeaway:

Your first video will probably feel rough — just publish it anyway. Start building confidence through consistency. Even imperfect, real content will help you build authority and meaningful opportunities.

Profiles & Links:

Joseph Lewin — Founder of Sell Through Social, working with Scrappy ABM

LinkedIn: Joseph Lewin

Sell Through Social: sellthroughsocial.com

Naftuli “Tuli” Kraus — Founder, Blackbird Recruiting

LinkedIn: Tuli Kraus

Blackbird Recruiting: blackbirdrecruiting.com