Ready to master the art of pricing? In this episode, we dive deep into the psychology behind pricing your products and services. Discover how to confidently charge what you're truly worth, attract high-value clients, and avoid the pitfalls of underpricing.We tackle common fears like losing customers when you raise your prices and explain why "cheap-ass customers" often bring more pain than profit. Learn why challenging people with your prices (in a good way!) is essential for building a thriving business.In this episode, you'll learn:• Why most entrepreneurs and small businesses underprice their services.• The fear factor behind charging high prices and how to overcome it.• Why you don't want "cheap-ass customers" and who you really want to attract.• The crucial link between value and pricing: "If you don't scare people with your prices fairly regularly, you're not charging enough."• Why discounts are contagious and how they devalue your work.• Our thoughts on tiered pricing and whether it's right for your business.• The secret behind luxury brands and "anchor products."• How to raise your prices without ruining customer goodwill and what to tell your existing clients.• The difference between actual value and perceived value and how to leverage both.• A powerful quote from Alex Hormosi on leaving money on the table.If you're ready to stop undercharging and start attracting clients who value your expertise, this episode is a must-watch!To work with us, please visit https://ratio.devGet free access to our nocode resource center here: https://ratio.dev/resource_centerWant 24/7 answers to all your nocode questions? Talk to virtual Dennis here: https://ratio.dev/virtual_dennis_lewisDon't forget to follow us everywhere! 👇🏻X: https://x.com/_ratiodevThreads: https://www.threads.net/@ratio.devInstagram:   / ratio.dev  Tiktok:   / ratio.dev  (Certified) Bubble agency profile: https://bubble.io/agency/ratio