Build a Vibrant Culture Podcast

Stop Using that Outdated Sales Model | Peter Strohkorb


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The commonly used sales funnel is over 120 years old. It is outdated and provides diminishing returns in the modern buying ecosystem. It is long past time to change the approach to the sales process, to meet buyers where they are, and start selling smarter.


Peter Strohkorb is a sales and marketing guru who has modernized the sales funnel to be engaging and buyer focused. In the process, he has seen the companies he works with close bigger deals faster, achieve greater sales revenue, and land dream clients. In this episode, he lays out the detailed keys to success, including:

  • 3 ways to engage modern buyers 
  • How to create lean-forward sales moments 
  • Why the opening is more powerful than the close 
  • 4 questions for post-sale buyer care 
  • And so much more

Peter is an amazing resource for anyone in the sales, marketing, or consumer experience fields. Don’t miss his hot take on measuring a salesperson’s success or his FREE sales assessment offer!

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Build a Vibrant Culture PodcastBy Nicole Greer

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