In my latest episode, "Why a Sales Page Template Won't Sell Your Product," I dive deep into why those cookie-cutter sales page templates simply aren’t enough if you want to really connect with your audience and make sales.

I get it—templates are tempting. They seem like a quick fix, a ready-made solution to just plug in your info and hit 'publish.' But here’s the thing: your sales page needs to reflect you. It’s not just about looking good; it’s about feeling authentic to who you are and how you communicate with your clients. If your sales page feels disconnected from your unique voice and personality, people will notice.

I'll also talk about how overcomplicating things—whether that’s offering too many choices or cramming in too much info—can overwhelm your potential clients and send them running. The real trick? Focus on one clear goal. Keep your design clean, your messaging simple, and don’t overthink it.

By the end of this episode, you’ll understand why less is more and how simplicity, paired with genuine, clear communication, is what actually drives conversions. Tune in and learn how to create a sales page that doesn’t just sell—it connects.

About Sandra:

Sandra ten Hoope is a Sales & Story Strategist and corporate attorney. Drawing from her own experiences with three challenging relationships, she empowers professional women to rewrite their personal narratives. In her 2020 book, Do Not Try HIM at Home, Sandra reveals the duality of her life—successfully closing multi-million-pound deals while living in fear at home. The book struck a chord with countless women who saw their own struggles reflected in her story, offering them comfort and a sense of community.

Many entrepreneurs among her readers reached out, eager to understand how their personal stories could enhance their business growth. Sandra's answer was clear: personal experiences, no matter how difficult, are invaluable assets. As a Certified Business Strategist and Master Persuader, she created the Stop Waffling, Start Selling podcast, helping business owners harness the power of their unique stories. This storytelling approach personalizes brands and draws in clients, with Sandra advocating for strategic sharing, even in small doses, to make a powerful impact.

In this episode, I sit down with three incredible entrepreneurs—Dawn, Nic, and Jen—for a candid, heartfelt conversation about navigating the ups and downs of self-employment and online business. Each of my guests brings a unique background. We dive into their personal journeys and tackle some of the biggest myths around entrepreneurship—like the false promise of overnight financial success.

We get real about what it takes to thrive in business. From battling health challenges and overcoming homelessness to juggling family commitments, it’s clear that success isn’t just about the bottom line. It’s about finding balance, setting realistic goals, and making time for what truly matters—our loved ones and our well-being.

This episode is packed with inspiring stories, honest insights, and practical advice for anyone looking to grow their business without losing sight of personal fulfilment. Whether you’re just starting out or looking to recalibrate your approach, grab a cup of coffee and join us for this genuine chat about life, business, and the power of connection.

About Sandra:

Sandra ten Hoope is a Sales & Story Strategist and corporate attorney. Drawing from her own experiences with three challenging relationships, she empowers professional women to rewrite their personal narratives. In her 2020 book, Do Not Try HIM at Home, Sandra reveals the duality of her life—successfully closing multi-million-pound deals while living in fear at home. The book struck a chord with countless women who saw their own struggles reflected in her story, offering them comfort and a sense of community.

Many entrepreneurs among her readers reached out, eager to understand how their personal stories could enhance their business growth. Sandra's answer was clear: personal experiences, no matter how difficult, are invaluable assets. As a Certified Business Strategist and Master Persuader, she created the Stop Waffling, Start Selling podcast, helping business owners harness the power of their unique stories. This storytelling approach personalizes brands and draws in clients, with Sandra advocating for strategic sharing, even in small doses, to make a powerful impact.

In this episode of Stop Waffling & Start Selling, I dive deep into one of the most essential tools for your business—the sales page. Think of it as a love letter to your potential clients, designed to connect with them on a personal level and offer solutions to their problems through storytelling.

I’ll walk you through how the language you use needs to feel authentic to you—specific, energetic, and natural. A great sales page isn’t just about what you say but how you present it. I talk about formatting tips like short sentences, bullet points, and subheadings to make it easy to read and digest. It’s more than just a sales pitch—it’s the heart of your marketing strategy. Everything from social media posts to email pitches can and should flow from your sales page.

Tune in to learn how to craft a sales page that’s not only engaging but also consistent with your voice and message, setting the tone for all your content and, ultimately, your sales success.

About Sandra:

Sandra ten Hoope is a Sales & Story Strategist and corporate attorney. Drawing from her own experiences with three challenging relationships, she empowers professional women to rewrite their personal narratives. In her 2020 book, Do Not Try HIM at Home, Sandra reveals the duality of her life—successfully closing multi-million-pound deals while living in fear at home. The book struck a chord with countless women who saw their own struggles reflected in her story, offering them comfort and a sense of community.

Many entrepreneurs among her readers reached out, eager to understand how their personal stories could enhance their business growth. Sandra's answer was clear: personal experiences, no matter how difficult, are invaluable assets. As a Certified Business Strategist and Master Persuader, she created the Stop Waffling, Start Selling podcast, helping business owners harness the power of their unique stories. This storytelling approach personalizes brands and draws in clients, with Sandra advocating for strategic sharing, even in small doses, to make a powerful impact.

In my very first episode of Stop Waffling & Start Selling, I’m sharing a bit about my own journey from corporate lawyer to the world of online business—and how storytelling became my unexpected superpower. Back in 2020, I wrote a book called 'Do Not Try Him at Home', which opened the door to entrepreneurs reaching out for my advice on using personal stories to drive their businesses forward.

Despite being a certified master persuader and creating a program called "Stop Waffling, Start Selling," I’ve faced my own struggles—particularly with pricing and getting comfortable with being called a coach. Spoiler alert: it wasn’t an easy ride! But I found my sweet spot with podcasting. Now, through this platform, I’m able to share my expertise in a way that feels both authentic and accessible.

This podcast is all about storytelling, business strategies, and helping entrepreneurs like you stay true to yourselves while building something amazing online. Let’s dive in together!

About Sandra:

Sandra ten Hoope is a Sales & Story Strategist and corporate attorney. Drawing from her own experiences with three challenging relationships, she empowers professional women to rewrite their personal narratives. In her 2020 book, Do Not Try HIM at Home, Sandra reveals the duality of her life—successfully closing multi-million-pound deals while living in fear at home. The book struck a chord with countless women who saw their own struggles reflected in her story, offering them comfort and a sense of community.

Many entrepreneurs among her readers reached out, eager to understand how their personal stories could enhance their business growth. Sandra's answer was clear: personal experiences, no matter how difficult, are invaluable assets. As a Certified Business Strategist and Master Persuader, she created the Stop Waffling, Start Selling podcast, helping business owners harness the power of their unique stories. This storytelling approach personalizes brands and draws in clients, with Sandra advocating for strategic sharing, even in small doses, to make a powerful impact.