On Theme: Design Systems in Depth

Stop waiting for permission! and other ways to show design systems value, with Brian Alfaro — #05


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If the way we're building design systems has a fatal flaw, it's "waiting for enough investment to get it right." In this episode, Brian teaches us to not wait for permission and how your product teams' success is your success. Brian reminds us how important it is to remember that we're all on the same team, building the same product—and why internal politics and storytelling matters way more than components. Plus, why design systems are like toilets (not a Dad joke, I promise) and why Brian and I think "measuring the system is hard" is a beautiful thing.

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Links & References

  • Brian Alfaro on LinkedIn
  • The Washington Post Design System
  • Brian on bringing value first on the Connecting your Design System to business value panel with Into Design Systems
  • Brian on the anatomy of WaPo's component sprints on the Figma blog


🎨🎟️ Into Design Systems is May 25-28
Get your ticket at
intodesignsystems.com/ontheme

Into Design Systems is back with their annual virtual conference, May 28-30, 2025. Get your ticket now for three days of practical, hands on sessions showing the what, why, and how of design systems. This year, the conference is focused on developer handoff, accessibility, multi brand theming, and governance. You'll get hands on knowledge you can put to use at work immediately, files and resources to take away, and hear from very well known industry speakers. 

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On Theme: Design Systems in DepthBy Elyse Holladay