On Theme: Design Systems in Depth

Murphy Trueman joins me to dig into something most design system teams already know but haven't wanted to say out loud: your design system isn't ready for AI. Ambiguous tokens, undocumented rules, and a lack of parity that only works because experienced humans know how to use the system... we've been getting away with it for years. AI just made the bill come due. We discuss what it actually means to treat your design system like a semantic API, how to think about governance, and why the fixes AI demands are ones we probably should have made years ago. Plus, what it means to allow more roles (and LLMs) to build with the system, and and what teams can do right now to get their house in order.

Resources & Links

• https://murphytrueman.com/
• https://blog.murphytrueman.com/
• https://designsystemsforai.com/
• https://designsystemops.com/

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Maya draws on her experience as a design systems PM at both REI and lululemon to explore what makes ecommerce design systems distinct. From the component library decisions to supporting editorial flexibility and brand storytelling, this episode digs into the real differences between ecommerce systems and other product contexts — and what's driving non-tech companies to invest in designs systems now.

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There’s so much happening in the world of design systems: so much noise, so many new tools, and so much pressure. Where to start?

Building on what I wrote on the Zeroheight blog, in this minisode I’m offering tactical suggestions for cutting through the noise.

I cover the three areas you should be focusing on in your design system right now—MCPs, skills, and agents.md; how to get started designing with code; and defining design guidelines and semantic components—plus a detour into governance and ways of working.

But the bit that’s occupying my brain space right now is that I believe that design system practitioners are uniquely positioned to help organizations change how they work with AI, because we own the layer that says: this is how you build UI and how design and engineering collaborate. 

Maybe the most important thing that you can be doing is thinking about how you can help your product teams think about what it means to build products today, and how we do it.

Resources

My writing for Zeroheight:

Some Murphy Trueman hits:

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Y’all know I am fully bought in on design-with-code tools, so I loved this episode with Robin Cannon, VP of Product at Knapsack and former IBM Carbon and J.P. Morgan Salt design system exec, on why he thinks the infinite canvas is obsolete, and what we might replace it with. 

Robin chats with us about a future where software design happens in the same medium as production code, making the “infinite canvas” abstraction obsolete. But what does “designing with code” really look like today… and in the future? We explore a world with tools that could enable us to build with design-system rules plus broader product context. Plus we discuss why today’s design-with-code tools aren’t quite there yet, the enterprise barriers to working in new ways, and you as a designer can make this shift.

Links & References

💖 Season 2 of On Theme is officially here! 🎉 💖 If you like what you're hearing from On Theme, hit subscribe in your favorite podcast platform and sign up to get episode release notes at designsystemsontheme.com! On Theme is  sponsor free and listener supported, so please support the show with a monthly donation.

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Noelle joins me again for some 2026 predictions trend encapsulations, and we try to unpack the absolute madness of the first two months of 2026. 

1️⃣  Designing with code is in, making pictures of UIs is out. 

2️⃣ The new critical deliverables for systems teams are design guidelines, agent rules, tokens, and semantic APIs. 

3️⃣ We're gonna see a real focus on brand expression, but also on one-offs. 

4️⃣ Design system teams, you do organizational behavior change. 

5️⃣ The next chapter of the design system narrative is around quality rather than efficiency. 

Plus: the rise of the design engineer and a return to the early 2000s ways of working? I hope so!, nothingburger brands, and design systems gatekeeping.

Season 2 of On Theme is officially here! 🎉 💖 If you like what you're hearing from On Theme, please hit subscribe on your favorite podcast platform. On Theme is  sponsor free and listener supported, so please support the show with a monthly donation.

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My very first minisode of the entire podcast was some 2025 predictions, and a lot has changed. (Honestly, what was I thinking trying to make predictions in the era of AI? fml) Noelle Lansford joined me for Season Two's official first episode to  recap my 2025 predictions with me and look back on the trends and themes we saw in design-systems-land last year.

Stay tuned for part two where we dive in to our 2026 predictions!

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I'm back from Zeroheight's Converge conference in Bristol, UK, with my recap and thoughts. In this minisode, find out my three major themes from the event: reducing complexity, shifting towards code to design, and the narratives "framing our future". 

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Surprise minisode! In this quick episode, hear a few ways AI tools are useful for design systems now, my new favorite design-eng handoff tool, and three can't-miss industry events this fall.

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Chat, this is the last episode of season one! Thank you for listening and supporting the show! There's no better way to wrap up, IMO, than an optimistic and curious exploration of what it means to be a creative human in an increasingly technological world.

So to wrap up season one, Natalya Shelburne joins me to explore how design leaders can cultivate creativity in an era of rapid technological and organizational change. Drawing from her degree and research in creativity, Natalya shares insights on fostering innovation, overcoming fear-driven management styles, and why embracing artistic thinking is essential for teams navigating the age of AI. She explains the importance of creating safe environments to unlock creative potential and why outdated corporate structures simply can't compete. Plus, flow state, goats, expansive thinking, and hobbies. 

Links & References

Research and books mentioned:

💖 On Theme is a brand new podcast, so if you like what you're hearing, please hit subscribe and sign up at designsystemsontheme.com!

🎨🎟️ Into Design Systems is May 25-28Get your ticket at intodesignsystems.com/onthemeInto Design Systems is back with their annual virtual conference, May 28-30, 2025. Get your ticket now for three days of practical, hands on sessions showing the what, why, and how of design systems. This year, the conference is focused on developer handoff, accessibility, multi brand theming, and governance. You'll get hands on knowledge you can put to use at work immediately, files and resources to take away, and hear from very well known industry speakers. 

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Y’all, I’ll be honest. Some days, I’m scared and nervous and uncomfortable with AI’s emergence, and implications, too. But I am also curiously optimistic, and more importantly — I don’t want to use any platform I have to spread even more fear and discontent and drama. So today you’re getting a dose of two things that I love: infrastructure and optimism.

Drawing from his experience leading design systems at three very large orgs, Sam Anderson from Intuit shares how framing design systems as infrastructure can help them be recognized as essential to business success. He shares his vision for the importance of patterns as the next frontier of systems work, particularly in a rapidly changing tech landscape accelerated by AI, and we talk about what leadership conversations look like. Plus, Sam drops a spicy take that he believes AI won’t destroy design system jobs but make us even more valuable.

Links & References

💖 On Theme is a brand new podcast, so if you like what you're hearing, please hit subscribe and sign up at designsystemsontheme.com!

🎨🎟️ Into Design Systems is May 25-28Get your ticket at intodesignsystems.com/onthemeInto Design Systems is back with their annual virtual conference, May 28-30, 2025. Get your ticket now for three days of practical, hands on sessions showing the what, why, and how of design systems. This year, the conference is focused on developer handoff, accessibility, multi brand theming, and governance. You'll get hands on knowledge you can put to use at work immediately, files and resources to take away, and hear from very well known industry speakers. 

📲 Send me a text!

Support the show