What happens when you stop waiting for permission and start creating a life that feels good to you every single day? Rainey Lancaster Hoag, an Apple+ marketer, content creator, and lifestyle entrepreneur, is doing just that. She joins Kara to talk about building a brand that celebrates beauty, intentionality, and joy in the everyday. They talk about how grief shifted her priorities, the inspiration behind her new fashion and lifestyle venture, and how she balances it all with a demanding job in entertainment. If you’ve ever wanted to start something of your own, get dressed just for the fun of it, or chase a creative dream, this conversation is packed with personal development, creativity, and real talk about redefining success.

Chapters:

00:00 Embracing creativity in a new city

02:50 Why adult friendships matter and how to make them

05:00 Creating beauty in everyday life

07:00 Bringing southern hospitality to modern lifestyle

09:00 What Rainey actually does at Apple+

10:45 Behind the scenes of Shrinking

13:00 Losing her brother and how grief changed her path

15:00 Saying yes to the whisper of her creative calling

17:45 Building a brand while working full-time

20:00 Her approach to content creation and consistency

22:00 Partnership, balance, and choosing joy

24:30 Making space for your passions

27:00 Why powerful doesn’t mean loud

30:00 Advice from female mentors and family

34:00 Dressing for joy, not for others

37:00 The Hillary Duff fan club story

40:30 Reconnecting with her younger self

42:00 Confidence, comparison, and doing it anyway

44:00 What she needs now: community, partnership, growth

The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms.

Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think.

Explore more at thepowerfulladies.com and karaduffy.com.

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