If you really want to be able to control the people that are coming into your orbit, there is no better way to do that than with ads. But running ads often comes with a lot of trepidation. Will I just be throwing money away? What if I reach the wrong audience? Can I really compete with bigger companies? 

These are all valid concerns but while many business owners (especially newer ones) feel a lot of pressure to figure it all out alone, it doesn’t have to feel daunting. In this episode, Nicki is joined by ads manager extraordinaire Jackie Ellis, who explains how running ads can be an incredibly powerful tool when used strategically.

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Mentioned on this Episode

• Follow Jackie on Instagram: @IAmJackieEllis
• Get Jackie’s Free Training on Facebook Ads

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