In this episode of the DevReady Podcast, hosts Andrew Romeo and Anthony Sapountzis talk to Judy Celmins, who is not just a marketing genius and a startup mentor but also hosts her own podcast, ThriveableBiz Podcast. Judy was, in fact, DevReady Podcast’s first-ever guest and she comes back to the podcast to talk about her book ‘Marketing = Customer + Heart’. The book is not just a book on marketing, it’s a way of doing business and you want to get your copy asap. (Note: 100% of the profit from the book would go to helping a Ukrainian family).

Here are some of Judy’s insights:

· Understand that marketing applies to pretty much every segment of any business

· Create the customer

· Ask the right questions

· Understand what is missing from competitors’ product/service

· Understand the specific customer needs first and then focus on creating

· Continue to evolve with the change in the market