Description In previous episodes, we have talked about why Store Builders should expand their service offerings beyond just the strategy, design, and development stages. Ultimately, your clients quantify the value of their relationship with you by the number of sales they generate through their store. If you want to make yourself indispensable, you have to […]

The post Episode 10: Email Marketing Strategies For New (and Mature) Stores appeared first on Liquid Web.

Description Direct referrals are typically the highest converting lead generation channel for service based businesses. So why do most Store Builders put “nurturing relationships with potential referral sources” on the back burner? If you don’t make referral networking a consistent part of your operational cadence, you’re eventually going to fall victim to the dreaded “feast […]

The post Episode 9: How to Generate More Client Referrals appeared first on Liquid Web.

Description Have you ever had a current or past client come to you asking for help with something just outside of your “wheelhouse?” Maybe they want to incorporate digital product sales, courses, or a community platform. You might be inclined to pass on the opportunity, but we’re here to tell you that leveling up your […]

The post Episode 8: Increasing Your Revenue by Expanding Your Service Offerings appeared first on Liquid Web.

Description Most Store Builders are open to taking on just about any project that comes across their desk, but the most successful Store Builders focus on providing “best in class” service to clients in a specific niche. In this episode, we talk about the benefits of specializing your business and how you can take the […]

The post Episode 7: Branding and Positioning for Store Builders appeared first on Liquid Web.

Description If you think your job as a Store Builder is done on launch day, think again. eCommerce consultants and agencies who hand over the reins to a beautiful store and walk away are literally leaving money on the table. In this episode, we talk about how you can continue to add value for your […]

The post Episode 6: 5 Key Factors for eCommerce Performance appeared first on Liquid Web.

Description When it comes to driving results for your clients, it can be easy to get caught up in figuring out how to convert more prospects into customers. What most Store Builders overlook is the impact that referrals from existing customers can have on store performance. In this episode, we talk about how you can […]

The post Episode 5: Turning eCommerce Customers Into Advocates appeared first on Liquid Web.

Description When most people think about eCommerce stores, copywriting probably isn’t the first thing that comes to mind. They probably picture a storefront with beautiful product images, a few bullet points about features, an eye-catching price, and a nice big buy button. But copywriting is a requirement at every stage of an eCommerce conversion. From […]

The post Episode 4: 5 Copywriting Mistakes That Store Builders Make appeared first on Liquid Web.

Description Creating a great-looking digital storefront is easier than ever before, but the work of launching a thriving eCommerce business doesn’t stop there. You have to fill that store with products that your audience has shown a demonstrated need or interest for. So, how can you accomplish that for yourself or your clients? Do you […]

The post Episode 3: eCommerce Sourcing Models (and Which One is Right For You) appeared first on Liquid Web.

Description Starting an eCommerce site has never been easier, but that doesn’t mean you can ignore the usual requirements of running an online business. From website development to inventory management to sales, marketing, and performance tracking, it takes a lot to power a high performing eCommerce store. If you’re a freelancer, consultant or agency who […]

The post Episode 2: The Best Tech Stack for eCommerce Stores in 2018 appeared first on Liquid Web.

Description Starting an eCommerce site has never been easier. With just a few hours and a few dollars, you can build a beautiful web store from scratch. In this episode, we share some tools, processes, and resources to help you do just that. If you’re someone who has been on the fence about trying out […]

The post Episode 1: Finally Launch Your eCommerce Store (Without Breaking the Bank) appeared first on Liquid Web.