In the latest episode of The Retail Tea Break podcast I’m joined by  two guests to explore incredible store experience.

Brendan Boyle is COO and CO-Founder of TapCreative, who partners with forward thinking companies to define their customer experience design. His ethos is that it’s how well you engage emotively with your customer and communicate how your brand aligns with their lifestyles.

Emily Miller is Petmania’s Sales and Marketing Manager with a passion for innovation with purpose. She has evolved Petmania’s consumer offering over the years to push beyond retail and give Petmania’s customers access to meaningful, educational and supportive campaigns that support their mission to create a world of happier, healthier pets.

During this episode we discussed:

• Creating a foundation to drive the brand forward
• The design process
• Why the award winning Athlone store works so well
• Considering the pre-store, instore and post-store experience
• The importance of upskilling the team
•  Commercial and financial investment 

So grab that cup of tea, sit back and listen to the latest episode of The Retail Tea Break podcast.

Visit TapCreative: https://tapcreative.ie/

Shop online with Pet Mania: https://www.petmania.ie/

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Read the latest edition here: https://irg-retail.com/international-retail-magazine/