Algonomy: Empowering Digital-First Strategies for Retail Brands - create hyper-personalised digital shopping experiences (Raj Badarinath, Chief Marketing Officer)

In this episode, I spoke to Raj Badarinath, Chief Marketing Officer at Algonomy. Algonomy is a global leader in algorithmic customer engagement. They help retail brands to create hyper-personalised digital shopping experiences. But what does hyper-personalisation even mean? How is it different from segmenting a group of customers with similar interests? In this episode, you’ll find out.

Raj and I also discuss an important topic: where is the line drawn between where personalisation becomes invasive and infringes the customer’s right to privacy? Customers are increasingly privacy-first and yet demand personalisation at every touchpoint, so the insights Raj shares here are valuable in helping retailers overcome this challenge.

If you enjoyed this episode, be sure to like and share on social media, and if you’re considering how you can utilise Algonomy's search solutions to enhance your ecommerce store, you should reach out to Raj directly at [email protected] 

Learn more about Storesome and the turnkey marketplace solution we offer: https://www.storesome.com or reach out to Graham at [email protected].

Salesfire: Optimising Conversion Rate with AI - tackling one of ecommerce's biggest problems (James Lees, Head of Client Services)

In this episode, I spoke to James Lees, Head of Client Services at Salesfire. Salesfire is an industry-leading, all-in-one conversion rate optimisation solution which can boost your conversion rate and maximise revenue across your website. Salesfire offers a number of solutions in order to enable this, from search, to behavioural overlays, and prompts, which we explore in this episode. Conversion rate optimisation is something that every online business can benefit from, and it can change the trajectory of your business growth, so this episode is essential listening.

If you enjoyed this episode, be sure to like and share on social media, and if you’re considering how you can utilise Salesfire's solutions to enhance your conversion rate, you should reach out to James directly at [email protected].

Learn more about Storesome and the turnkey marketplace solution we offer: https://www.storesome.com or reach out to Graham at [email protected].

Wix: Providing Businesses with the Professional Tools & Services They Need to Thrive Online - from search to checkout (Liat Karpel Gurwicz, Head of eCommerce Marketing)

In this episode, I speak to Liat Karpel Gurwicz, Head of eCommerce Marketing at Wix.

Wix is a NASDAQ-listed company and one of the largest online website builders in the world. With Wix’s powerful technology and unparalleled design capabilities, you can create a beautiful, professional and functional web presence to manage and grow your business. In this current environment, that’s more important than ever.

Over the course of this conversation, Liat and I speak about the rapid acceleration of the offline-to-online shift and how businesses have been forced to move online in order to survive. Going further, we explore how this has caused the ecommerce landscape to become more competitive, and in turn placed more emphasis on having a website which can offer a smooth customer journey, from search to checkout - and in particular, how the Wix solution can help solve these challenges.

If you enjoyed this episode, be sure to like and share on social media, and if you’re considering how you can utilise Wix's web solutions to enhance your ecommerce store, you should reach out to Liat directly at [email protected].

Learn more about Storesome and the turnkey marketplace solution we offer: https://www.storesome.com or reach out to Graham at [email protected].

Segmentify: Personalising Shopping Experiences with Machine Learning - unlock new levels of ecommerce growth (Murat Soysal, Co-Founder)

In this episode, I spoke to Murat Soysal, the co-founder of Segmentify.

Imagine a tool that already knew your customer's preferences before they landed on your site, and was able to recommend the right products to the right customer at the right time. That’s what Segmentify offers, by gathering intelligence from every site your customer visits, while simultaneously collecting data from your website using machine-learning technology.

In this episode, we dive into the following questions and more:

> How does Segmentify solve the issue of conversion rate?

> How do retailers work with Segmentify as an application?

> What can a retailer who wants to work with Segmentify expect in terms of the conversion rates and typical uplift?

If you enjoyed this episode, be sure to like and share on social media, and if you’re considering how you can utilise Segmentify's personalisation solutions to enhance your ecommerce store, you should reach out to Murat directly at [email protected].

Learn more about Storesome and the turnkey marketplace solution we offer: https://www.storesome.com or reach out to Graham at [email protected].

aisle 3: Aggregating all of the World’s Products in One Central Location - the antidote to endless tabs? (Thomas Vosper, CEO & Co-Founder)

In this episode, I spoke to Thomas Vosper, the CEO and co-founder of aisle 3.

Coined “the Wikipedia of product search”, aisle 3 has a bold mission statement: to aggregate all of the world’s products in one central location. 

Why is this necessary? In this episode, Thomas highlights three important reasons why this is fundamental to the future of online shopping Ultimately, ecommerce is messy: product search is complicated and often results in endless tabs, product reviews are hard to authenticate, and businesses must battle platform titans to retain ownership and access to their own customers. aisle 3 wants to solve these issues with its solution, which is catching the attention of investors all over.

If you’re an entrepreneur, you’ll particularly enjoy this discussion, as Thomas shares his experience going from redundancy to a first-time entrepreneur in his 40’s, and all the lessons he’s gained from raising investment in a year riddled with uncertainty.

Learn more about Storesome and the turnkey marketplace solution we offer: https://www.storesome.com or reach out to Graham at [email protected].

Visii: Enabling Customers to Search with their Mind's Eye - a totally new approach to search (Ben Grandy, Commercial Director)

In this episode, I spoke to Ben Grandy, the Commercial Director of Visii. Visii takes the search out of shopping with intuition-based AI: a totally new approach to online sales which uses the context of human behaviour to help you understand your customers and serve them with exactly what they want, every single time. One of Visii’s most popular solutions is Visii Explore, which uses visual search to help retailers to sell what their customers may not be able to describe. We as humans are very visual beings – we do most things with our eyes, and in fact, we process images about 66x quicker than technology. I think visual search is a natural step forward in the way we shop online. Stick around to learn more about what Visii does, how the AI intuition works and what the process would look like for an online retailer who wants to utilise Visii’s solution. I believe this technology could change the trajectory of your business, especially if you’re a retailer in an industry like art, fashion and apparel, or home decor.

If you enjoyed this episode, be sure to like and share on social media, and if you’re considering how you can utilise Visii's search solutions to enhance your ecommerce store, you should reach out to Ben directly at [email protected].

Learn more about Storesome and the turnkey marketplace solution we offer: https://www.storesome.com or reach out to Graham at [email protected].

In this episode, I spoke to Tom Squire, Commercial Director at Shieldpay.

Shieldpay is a payments company and escrow facility that is quickly becoming the global leader in securing high-value transactions. In this episode, you’ll learn about Tom’s views on how digitisation of brick-and-mortar has increased the risk for fraud and the steps they can take to reduce it, the lay-down of the new PSD2 regulation and how it affects retailers, and what actions they need to take in order to be compliant. It’s an important conversation to listen to, especially if you’re a retailer that’s dealing with high-value transactions.

If you enjoyed this episode, be sure to like and share on social media, and if you’re a merchant processing high-value transactions, you should reach out to Tom directly at [email protected].

Learn more about Storesome and the marketplace solution we offer:

In this episode, I spoke to Chase Alderton, the Growth Marketing Manager at ReCharge.

ReCharge’s mission is to empower stores by making subscription payments easy, with their payment integration allowing merchants to easily add recurring billing options. In this episode, you’ll learn Chase’s views on the impact of COVID-19 on the subscription space, the different types of subscription models that are available to retailers today, and finally how brands can get started with subscriptions.

If you enjoyed this episode, be sure to like and share on social media, and if this conversation left you itching to learn more about the subscription economy and how you can get involved, you can reach out to Chase directly at [email protected].

Learn more about Storesome and the marketplace solution we offer: