For the first time in American history, someone under thirty is doing worse than their parents at the same age - net worth, housing, mental health, all of it. A conversation about what's driving that, why the fix requires sacrifices nobody wants to sell at the ballot box, and where the money actually goes. Plus the case for a minimum wage that tracks productivity, why owning assets beats earning income under current tax law, why the S&P is already your international exposure, and how British schools quietly taught a generation that trying hard is embarrassing.

Liza built FiftyFlowers out of a Peace Corps stint in Ecuador and now flies eight figures of wedding flowers into US doorsteps overnight. On killing the C-suite and calling herself fire chief, reading every customer complaint for 22 years, hiring with Culture Index and the mistake that cost her an EA, and why the Shopify migration took three years to get right.

Isaac Madaras took Mini Katana to 10 million YouTube subscribers and a billion views a month, then realized swords had a ceiling his marketing playbook could never break. Eight months into Camp High Foods, freeze-dried candy is approaching eight figures and hitting Target shelves. Isaac on picking a bigger category, manufacturing in-house, financing retail, why this year's content was a miss, and who he thinks buys TikTok.

Heart & Soil went from a West Austin rental house to ~$60M a year in four years, with no Amazon and no PPC-first playbook. Dean and Dylan on building brand into every touchpoint, growing a 150K newsletter and a 25K-person community, holding a 90+ NPS, hiring marketers who impress before they're asked, and protecting a life outside the business.

In this episode, we pull back the curtain on the real strategies behind one of ecommerce's fastest-rising brands. From the early bets that paid off to the systems that made scaling possible, you'll hear the unfiltered playbook most founders keep to themselves. If you're building your own store and want to know what actually moves the needle, this one's for you.

If your inventory numbers never seem to match your bank account, this episode is for you. We break down how ecommerce sellers can finally get clarity on stock, cost of goods sold, and real profit using ConnectBooks. No more spreadsheet guesswork — just a clean system that tells you exactly where your money is going.

Most ecommerce sellers are flying blind when it comes to their real numbers — inventory, COGS, and what's actually left over as profit. In this episode, we dig into how ConnectBooks gives Amazon and Shopify sellers a clear, accurate picture of their finances without the spreadsheet chaos. If you've ever wondered whether you're truly making money, this one will help you find out.

You're selling more than ever, so why is there nothing left in the bank? The answer is usually hiding in your inventory and COGS — the numbers most sellers never track properly. In this episode, we get into how ConnectBooks exposes the profit leaks draining Amazon and Shopify businesses, and how to plug them before they sink you.

You moved a ton of product this month — so where did the money go? For most ecommerce sellers, the answer is buried in messy inventory and untracked cost of goods. In this episode, we break down how ConnectBooks shows Amazon and Shopify sellers where their cash is actually going, so a sold-out month finally means a profitable one.