Shaun Wilson knows business. The Bondi Sands co-founder and Deakin Master of Business alum sat down with us to talk about his education and business journey.
Read more about Shaun’s story.
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- (00:00) - From Deakin to Bondi Sands
(00:31) - Meet Shaun Wilson (Founder, Bondi Sands)(00:53) - Early entrepreneurial mindset & family influence(01:51) - Lessons from sport, family & growth mindset(03:03) - Leadership journey(05:12) - Managing teams & learning people leadership(05:55) - Why Deakin and postgraduate study?(07:43) - Key business principles still used today(10:58) - Applying Deakin projects to real-world business(12:14) - Building confidence & leadership frameworks(13:43) - What makes a great CEO?(15:59) - Was the degree at Deakin worth it?(16:48) - Why beauty? Choosing the self-tanning market(18:56) - Identifying gaps & building a better product(21:00) - Product innovation: solving real problems(23:20) - From idea to product launch(25:12) - Going all-in: when to leave your day job(28:04) - Getting into retail(31:00) - Major setback: product recall crisis(33:23) - Why honesty & integrity matter in business(37:12) - Lessons from building Bondi Sands(40:01) - What makes a great leader?(41:26) - Sustainability & brand values in action(44:42) - Selling Bondi Sands – how it happened(49:01) - Selling a company: what founders should know(52:24) - The emotional side of selling a business(56:59) - What's next for Shaun Wilson?(58:00) - Sol Rise: investing in the next generation(59:55) - Mentors who shaped Shaun’s career(01:03:42) - Quickfire questionsPlease note: The individual views and opinions expressed in this video do not necessarily reflect those of Deakin as an organisation. Deakin is committed to fostering a safe, inclusive, and supportive environment where both freedom of speech and academic freedom are vigorously upheld. Our community thrives on diverse opinions and perspectives, with open-minded inquiry and respectful disagreement essential to our university culture.