Storm the Norm

In part one of this episode, we had highlighted the 3 A’s—ambiguity, agony and apathy as three key levers. The questions to ask is: from ambiguity to what? From agony to what? From apathy to what? The answers seem fairly obvious when we ask the questions. From ambiguity to clarity. From agony to ecstasy. From apathy to empathy. The overarching question that remains is—how do we go about it, with the canvas of the obvious? Listen in..

In this episode, we take up a very fundamental question: What is the most fertile source of innovation? The norm is that innovation comes from the edges of what is known, from the outliers. In exploring how to storm this norm, we roped in Santosh Desai, cultural expert, social commentator, brand and business builder and a thought-provoking person (not just a thoughtful person or thought leader) in general. The conversation was, as expected, extremely thought-provoking while being elementary at one level. In this episode, we’ll talk about what other canvas there is for innovation, what conditions are needed to even recognize and prepare that canvas, and what prevents us from looking beyond the norm.

That’s the common perception, isn’t it? That family run businesses benefit family members with superior incentives and lesser hindrances, and so it’s easier for them. Let me add a key statistic here about why this is an important norm to storm for anyone in business: By one estimate, 90% of all businesses in India are family-run businesses, from the ubiquitous kirana stores to multi-industry conglomerates. Now that I think about it, you recognize so many big names that are family-owned businesses: The Birlas, Tatas, Godrej, Parle, the Biyanis, Premjis, Nadars. This does seem like a fairly universal norm. But there seems to be more to this norm than meets the eye.

Anti-incumbency is an unstoppable mega force

If you are too big to fail, you are too big to disrupt. What does it take to rewire for success in a disruptive world? Why Storm the Norm in the first place? What’s wrong with the norm? And is there any formula to Storming the Norm? These are the questions Narayan Devanathan & I will explore and explode in our brand new fortnightly podcast series, taking different norms across the business landscape to see how businesses can rewire to succeed in a disruptive landscape. In our debut episode, we talk about a Big Daddy norm. It’s one of the oldest pieces of received wisdom: if you’re too big to fail, you’re probably too big to disrupt. We were nervous first-timers but also had a really good time storming this norm. Give us a listen & we would love it if you can share it with your friends & colleagues and give us your feedback and comments. And follow us for our fortnightly episodes: https://soundcloud.com/stormthenorm