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Stormzy, Pogba and social media in sport
When it comes to social media, sport has to be one of the coolest sectors to work in. Think about it; famous teams, famous athletes and famous brands, all mixing together offering opportunities to tell fantastic stories, create amazing content and reach loads of passionate fans.
Yep, sports social media marketing is pretty cool.
It’s also a great sector to look at if you’re in need of some inspiration for your next campaign - just think about how Adidas rewrote the rules in 2016 on how a star signing can be announced or, more recently, when Nike took a stand and put the outspoken Colin Kaepernick forward as the face of its brand.
There’s loads to learn from sports social media, which is why we’m so excited to introduce this episode of the show - our guest is John Crozier from We Are Social Sport, who are specialists in sports marketing and creators of some really amazing stuff.
We chat about where sports marketing is at right now, where it might be going and how it all ties in with social media. We also discuss some of We Are Social Sport’s eye-catching work, which includes that time I mentioned just previously, when Adidas thrust together a footballer and rising underground music star to redefine how to break a big transfer, and how they’re using micro influencers and dark social to build an army of loyal brand ambassadors.
So, sit back and get ready for kick off!
For full show notes for this episode visit http://thenative.com/134
If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!
The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.
Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.
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When it comes to social media, sport has to be one of the coolest sectors to work in. Think about it; famous teams, famous athletes and famous brands, all mixing together offering opportunities to tell fantastic stories, create amazing content and reach loads of passionate fans.
Yep, sports social media marketing is pretty cool.
It’s also a great sector to look at if you’re in need of some inspiration for your next campaign - just think about how Adidas rewrote the rules in 2016 on how a star signing can be announced or, more recently, when Nike took a stand and put the outspoken Colin Kaepernick forward as the face of its brand.
There’s loads to learn from sports social media, which is why we’m so excited to introduce this episode of the show - our guest is John Crozier from We Are Social Sport, who are specialists in sports marketing and creators of some really amazing stuff.
We chat about where sports marketing is at right now, where it might be going and how it all ties in with social media. We also discuss some of We Are Social Sport’s eye-catching work, which includes that time I mentioned just previously, when Adidas thrust together a footballer and rising underground music star to redefine how to break a big transfer, and how they’re using micro influencers and dark social to build an army of loyal brand ambassadors.
So, sit back and get ready for kick off!
For full show notes for this episode visit http://thenative.com/134
If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!
The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.
Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.