In his new book, Story Business, Gavin McMahon argues that the best-packaged ideas—not just the best ones—win in the marketplace. Drawing on his background as an engineer and his work in the defense, automotive, and other industries, Gavin frames storytelling as a fundamental business device baked with emotion. 

He moves beyond simple marketing, providing a practical framework across six genres—value, product, brand, sales, leadership, and culture. His creative guidance shows leaders of any kind how to transform dry data into compelling narratives that inspire action and drive success.