Repurposing content across platforms is a smart strategy to extend the life of your creative efforts. This podcast-episode #157 sheds light on how even just tad bit of re-editing can rebirth your Instagram and TikTok videos as YouTube Shorts, ready to engage a new audience. Or, why not repost your Reels and Toks directly, just as they are! This time I recommend also checking out the shownotes page (link below) because on it, you’ll discover several short-video examples I curated for you with my very own hands. 🔗 https://bit.ly/47BlLfZ #contentcreationtips #videocontentcreationideas #employerbranding #youtubeshorts Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Creating a positive employee experience is the linchpin of successful employer branding. In our hybrid work world, fostering a sense of community and recognizing achievements across the board are crucial. Tune into the latest episode of the "Building a Modern Employer Brand" podcast, where we explore strategies for enhancing employee experiences in a hybrid work model. Find episode show notes here: https://bit.ly/3SmRexR Free resource available for download here: https://landing.mailerlite.com/webforms/landing/q1c2d6 Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Want to Be the Employer Everyone's Talking About? Listen Up! In today's fiercely competitive job market, having a strong employer brand isn't just nice to have—it's a necessity. But how do you go from being just another company to the one everyone wants to work for? The secret sauce is compelling employer brand content. 📝 In the latest episode of the Building a Modern Employer Brand podcast, we're diving deep into the art of employer brand content creation. From brainstorming killer ideas to crafting authentic narratives, we've got you covered. And we don't stop there; we also share insider tips on how to amplify your message through social media, both organically and with paid posts. 🎙️ Don't miss out on these game-changing insights that could set your brand apart. Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Are you tired of seeing your carefully crafted employer branding efforts vanish into thin air? 🌪️ Do roadblocks seem to appear out of nowhere, derailing your strategic initiatives? Stakeholders’ buy-in is probably one of the key drivers of employer branding success.  Without it, employer branding leads tend to pump heads with roadblocks on the way. For many, I’ve seen all the strategic employer branding efforts disappear into thin air because they did not have or know how to get stakeholders’ buy-in early in the process. In this episode of the Building a Modern Employer Brand podcast, I am bringing forward this compelling topic that touches all HR marketing and employer branding professionals sooner or later: How to navigate stakeholder management in employer branding. Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Magnetic Employer Branding: What Sets You Apart? Discover the distinctions between internal and external employer branding that can elevate your brand's value and competitive edge. In this episode of the Building a Modern Employer Brand podcast, I will delve into the differences between internal and external employer branding, as I have defined them in the Magnetic Employer Branding Method™️ and the broader Talent Marketing Team Roles concept. Want to read this episode? Go here: https://bit.ly/3RPcnRg ** Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen ** Find the podcast blog here: https://modernemployerbrand.com ** Subscribe to my Weekly Email and get exclusive tips supporting the weekly topic not available anywhere else. https://landing.mailerlite.com/webforms/landing/o4g1m0

Ever wondered if a talent marketing career could be your calling? 🤔✨ Join us in the latest episode of the "Building the Modern Employer Brand" podcast, where we dive deep into the world of employer branding and recruitment marketing. 🌟 Meet our guest, Claudia Nolan, a seasoned talent marketing pro with an impressive journey. Over the past seven years, Claudia has worked her magic for top employers like Accenture, Just Eat Takeaway, and Workday. 🚀 But here's the real twist: Claudia was inspired by this very podcast! 🙌 They reached out on LinkedIn to share how our episodes ignited their career journey. 📈 And guess what? We invited Claudia to chat with us, and we're sharing their insights with YOU! 🎧 Discover how Claudia's career evolved from growth marketing to employee engagement and then to the fascinating world of employer branding. 🌐✨ Ready to supercharge your own career? Tune in now and be inspired! 🔥 Don't miss this opportunity to gain valuable insights from Claudia's journey. 🌠 Hit that play button and start building your own path in talent marketing and employer branding. 🎯 ** Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen Connect with my guest Claudia Nolan: https://www.linkedin.com/in/claudianolan/ ** Find the podcast blog here: https://modernemployerbrand.com/podcast152 ** Want to learn more about career opportunities and roles in Talent Marketing? Download my eBook here: https://landing.mailerlite.com/webforms/landing/n2d9l9

In this storytelling podcast episode of the Building a Modern Employer Brand podcast, I’m sharing a love of mine: the art of storytelling and how to use it in your employer branding content. ✨ Storytelling can help employers create content that is both compelling and memorable, allowing them to engage with their target audience in a meaningful way. ✨ When done correctly, storytelling can help employers differentiate themselves from their competition and better communicate the value they bring to potential current and future employees. This will significantly help you to grow your employer pulling power and improve retention. If you are new to this podcast, my name is Susanna Rantanen and I am a seasoned strategic employer branding expert, executive-level advisor and content & social media marketing coach for professionals struggling with winning and keeping the talents a business needs to succeed. ** Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen ** Find the podcast blog here: https://modernemployerbrand.com ** Subscribe to my Weekly Email and get exclusive tips supporting the weekly topic not available anywhere else. https://landing.mailerlite.com/webforms/landing/o4g1m0

In this episode of the "Building a Modern Employer Brand" podcast, we're diving deep into the world of employer branding for modern leaders. If you're a business leader or an HR Business Partner struggling to find and retain top talent, this is a must-listen! You’ll find what are the three key strategies helping you to overcome your struggles with finding and retaining talents. We’ll also share not one, but three tips how you, as a modern leader, can empower your HR business partners deliver better ROI from recruitment marketing and employer branding. 🎧 Listen to this episode and subscribe to "Building a Modern Employer Brand" on your favorite podcast platform. Don't forget to rate and share if you love what you hear! 🌟 Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Ever find yourself struggling to secure a seat at the table as an HR professional? The challenges are real, but the solutions are within reach. Discover the secrets to becoming an invaluable advisor to your CEO in this enlightening episode on Building the Modern Employer Brand podcast with our guest, Tammy Alvarez, CEO and founder of Career Winners Circle and a former Wall Street C-level executive. Tammy and I bring you insights to bridge that gap in getting your voice heard. Unlock the potential of HR and become an indispensable advisor to your organisation's leadership. 🔗 https://rb.gy/6mnfm

📈 Feeling lost in the data forest when it comes to employer branding and recruitment marketing? 🌲 Let's be your compass! In our latest podcast episode on Building a Modern Employer Brand, Susanna Rantanen explores the power of data analytics in employer branding and recruitment marketing. Learn how to set specific goals, measure success, and navigate your way to a stronger employer brand and better recruitment campaign results! 🗺️ Dive into the world of data-driven branding with us here at Employer Branding Agency Emine! 🌟 Find the text version here: 🔗 https://bit.ly/3Poqzia Subscribe to Susanna’s Weekly Email on Building the Modern Employer Brand for exclusive insights and updates about the upcoming book: https://bit.ly/44pdABi