Short-form video content is rising rapidly in popularity. There are probably quite a few reasons, but the most obvious ones are the huge amount of content available and the little time we have [as viewers] to consume it all. Videos can be much more engaging than written text and impact us better on an emotional level than pictures. In this week’s episode of the Building a Modern Employer Brand podcast, we’ll discuss why short-form videos have become so popular, what types of short-form videos are popular, how your talent marketing can benefit from short videos, and I’ll also share three very simple ideas for your short-form video content creation. Find the transcription and links mentioned in this episode here: 🔗 https://bit.ly/3Hl9SiL ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram, Tiktok and YouTube for branding, marketing and communications tips and content for the HR Industry! **************

Instagram can be an excellent platform for recruiters if you are interested in advancing your career and success as a recruiter. You want to think about how to use this platform to brand yourself as a recruiter worth following and paying attention to instead of using it to search for potential candidates. This change in your mindset is required when you want to drive your own career and elevate your chances of succeeding in your recruitment projects. So, you need to stop being a silent matchmaker and become a matchmaking magnet who attracts candidates towards you and the career opportunities you represent. In this week’s episode of the Building a Modern Employer Brand podcast, I talk about the best way to use Instagram for recruiters. I’ll share some ideas, suggestions and tips on how you can leverage Instagram as a recruiter and recommend you five career influencers on Instagram to follow and use as a source of inspiration. Find all links & show notes on my blog here: 🔗 https://bit.ly/3ITyIsb ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok, and as Susanna Rantanen on LinkedIn for branding, marketing and communications tips and content for the HR Industry! ************** 👩🏻‍💻 Want me as your branding, marketing & communications coach? Go to https://www.rantanensusanna.com and join the waiting list "The Queue" to get started!

Have you ever considered using TikTok for recruiting? The good thing about being a recruiter is that you can be your own media when reaching out to those talents you desire to hire. I don’t see recruiters using this opportunity enough. Yet, I know you guys struggle with your employer’s or client’s willingness to invest in marketing and employer branding to help get those talents. You probably agree that recruiters are expected to make miracles, especially when circumstances do not support your miracle work! I want to help you build your own media and take the matter into your own hands. That's why I believe you should consider TikTok for recruiting! In this week’s episode of the Building a Modern Employer Brand podcast, I’ll share some ideas on how you can use TikTok for recruiting. I'll also share three inspirational recruiters on TikTok that I believe will inspire you to go for it and do your own thing on this massively growing platform! All links mentioned and a transcript of this episode can be found on my podcast website: 🔗 https://bit.ly/3Xfms9i ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok for branding, marketing and communications tips and content for the HR Industry!

How well do you utilize social media to build a position as a trusted and followed recruitment professional? The most common way recruiters use social media is to post recruitment marketing messages on behalf of a client or your employer’s account. But what about your personal brand as the recruiter? Many recruiters struggle to hire for unknown companies that lack employer brand appeal. The obvious solution would be to build the employer brand for the employer. But what if that road is blocked? Unavailable? That's when your own position as a recruiter for the industry you serve comes in. It's time to consider using branding, marketing and communications to build your appeal and trust as an authority in your field. In this episode of the Building a Modern Employer Brand podcast, I talk about personal branding for recruiters. I share my own personal branding story and how it has benefitted me. And I talk about how it can benefit you too, as a recruiting professional. If you listen to the end of this episode, I have something for you to get started too. My name is Susanna Rantanen, and these days aside my employer branding agency business in Finland, I also teach branding, marketing and communications for professionals in the HR industry who are driven to create the career and life they desire. Get the free Getting started with personal branding in the HR Industry eBook I wrote for you here: https://landing.mailerlite.com/webforms/landing/j5l3t3 Or find it under "Freebies" highlight on my Instagram account @rantanensusanna. ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok for branding, marketing and communications tips and content for the HR Industry!

TikTok is growing massively and is definitely a social media platform useful for us talent marketers to discover and become familiar with. I haven’t been on TikTok yet for too long, but I’ve used this time productively to learn more about it, analyze what type of content gets attention and how businesses can benefit from TikTok. I’m ready to share with you what I have learned! In this episode of the Building a Modern Employer Brand podcast, I discuss TikTok for employer branding and share my top recommendation and a few cool ideas on how to use TikTok for employer branding. Check out the show notes article (link below)or at modernemployerbrand.com/podcast123 for a written version of this episode and links to content and profiles mentioned in this episode. 🔗 https://bit.ly/3BRZcG4 ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok for branding, marketing and communications tips and inspiration for the HR Industry!

#122 TikTok for recruitment marketing and talent acquisition by Susanna Rantanen

TikTok’s global growth has been massive; there is no way to deny that. But is TikTok something we should consider in talent marketing? Is it replacing Instagram? In this episode of the Building a Modern Employer Brand podcast, I talk about TikTok vs Instagram for talent marketing professionals. What are the key differences between these two platforms, and what does this mean for employer branding and recruitment marketing? If you are unfamiliar with TikTok or don’t hire young people, it is easy to think TikTok is not a useful social media for talent marketing purposes. However, this belief is nearing its end as TikTok has become a massive hit, and its popularity is starting to follow Instagram’s path. Listen to this episode. Show notes article and links mentioned in this episode or used as sources for facts and figures available here: 🔗 https://bit.ly/3WbOBh1 ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok for branding, marketing and communications tips and content for the HR Industry!

Best careers sites convince and convert your company’s ideal passive and active job seekers. What you put on your careers page and in which order has everything to do with whether the career site visitor stays or leaves. Most companies that care about their website tend to care too much about the website design at the cost of delivering the intended messages through copytext and visuals. Having a pretty website without powerful messages that convince and convert your career site visitors into your employer brand audience doesn’t help you to build your employer brand or convert your employer brand audience into your recruitment funnel. In this episode of the Building a Modern Employer Brand podcast, I talk about the anatomy of the best careers sites that convince and convert not just your ideal active job seekers but also your ideal passive job seekers. If you would like to have the show notes in writing, find them here: 🔗 https://bit.ly/3UyHpKw ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok for modern employer branding content and tips and some more.

Executing an employer branding strategy means turning your strategic plan into weekly employer brand marketing and communications actions and activities. Using workflows and creating weekly routines helps make your work more efficient and effective. In this episode of the Building a Modern Employer Brand podcast, I share eight important DOs and DONTs of executing an employer branding strategy. Do you want to check out the written show notes of this episode? Go to 🔗 https://bit.ly/3gIngnG to find it! ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the theme of the episode: https://bit.ly/33XoaCM ************** 💟 Do you enjoy spending time engaging on Instagram and/or TikTok? Follow me @rantanensusanna to connect with me and take advantage of my free talent marketing tips and thoughts!

Developing employer image during the talent acquisition process can be the perfect solution for those organisations where actual employer branding is not an option. In this episode of the Building a Modern Employer Brand podcast, I’ll share how you can develop your employer image during talent acquisition through better application of communication and marketing. This will grow your employer awareness and convince and convert your relevant job seekers to take part in your recruitment process. ✨ Why developing your employer image during the recruitment process can be the perfect solution? ✨ Redesigning your recruitment process to maximise the positive employer impact. ✨ What exactly do you need to redesign in your recruitment process? ✨ The benefits - Why would you start redesigning how you hire? ✨ Three quick tips to positively impact your employer image and grow employer awareness as a recruiter. Want to read this podcast episode? Go to: https://bit.ly/3VcITLl (modernemployerbrand.com/podcast118) 🆘 DON'T MISS OUT ON THESE 👇🏻 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow me @rantanensusanna to get some of my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free!