Story Greenlight with Jeff Bartsch

Just showing up is no longer good enough on the internet. If we want people to take us seriously as creators and communicators, we have to level up from everyone else just pulling out their cell phone. When we do, we immediately communicate that we have our act together, and we have something worth our audience’s attention.

Our guest today is an expert at helping creators do exactly that – Kevin Shen helps creators, authors, and thought leaders create their very own dream studio space in their own home. And not only does he demystify the technical details of camera, sound, and design, he does it in light of the psychology of what’s taking place. That’s what we dig into today.

Learn more about Kevin and see some amazing before/after transformations at https://www.storygreenlight.com/dreamstudio 

LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight 

RESOURCES

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, by Robert Kiyosaki https://amzn.to/33Qi9vj 

SHOW NOTES

2:40 How Kevin helps people set up their own studio spaces, and the need to show up well in the digital world

5:07 How Kevin started as a gear geek and computer programmer

6:31 How introversion plays into video creation

7:41 How video can scale our personal presence and impact

8:37 The power of moving pictures is now available to everyone, not just movie and TV stars

9:36 Kevin’s transition from high school to college and unsatisfying start-up life

12:02 Kevin’s decision to start as a YouTuber

13:21 Why you need to have an actual business model to make money

15:09 Jeff’s journey of learning about emotional impact and turning it into a viable business

17:23 The tension between the meaning and the money, and how it needs to overlap

20:09 How emotional reasoning can pull us down

20:59 How entrepreneurs are like surfers – the need to maintain balance

23:11 How Kevin decided to make a change – finding the balance of meaning while building business structure

29:23 How Kevin picked his new business direction – helping people do what they were already asking for

31:34 What results do people get from upgrading the look and sound of their space? Adding visual credibility, removing audio distractions

34:40 If you want to create connection on the internet, you have to craft your internet persona

37:25 The personal benefit of having a good studio space: you’re more likely to want to create content!

40:00 How to join the new cohort for the Dream Studio course

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Kevin has done a more in-depth presentation on the elements for setting up your own dream studio for members of The Green Room here at Story Greenlight. If you’d like access to that training, along with a host of other storytelling, communication, and filmmaking resources, try out The Green Room for a month for free. Get started now at https://www.storygreenlight.com/greenroomfree. 

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Information and art used to be rare and valuable. That has changed – or has it? What’s the difference between a creative person settling for a $3 Patreon tier compared to an artist building a community of excited fans who happily support the creative they’ve become connected to?  

Today's guest  knows all about content creation, adding yourself to your art, and building an income in the process.

Lennon Bone is a creative strategist who spent 15 years as a professional musician, songwriter, and producer. His playing and writing has been heard on movies and major TV networks including MTV, CBS, and NBC.

Lennon’s goal is to help artists and creatives change the way they see their own worth, so they can fully step into their creative calling and make a difference with their art.

Connect with Lennon at www.stopthestarvingartist.com and @stopthestarving artist on IG.

LEAVE A VOICE MESSAGE: 

Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight 

RESOURCES

The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level, Gay Hendricks https://amzn.to/3InbG9x

Jamina Bone Illustrations – www.MommingWithTruth.com, IG @MommingWithTruth

SHOW NOTES

4:28 Lennon’s journey through live and studio music work

9:42 Moving out of music production into YouTube strategy with Tim Schmoyer at Video Creators

10:59 What happens with we connect our identity to our creativity – how Lennon’s identity has evolved

15:48 How Jeff’s story almost went down the road of professional musician.

18:36 Losing part of yourself when you say goodbye to parts of your identity

19:27 The Big Leap by Gay Hendricks – ways we get stuck. Feeling like you’re leaving people behind.

21:03 What Lennon helps artists do – make a living doing what you love to do. 

22:59 The need for artists to value themselves higher than a $5 level on Patreon.

24:17 How can creatives come to put a greater value on themselves and their work? Creativity might be commoditized, but the personality of the creator is not.

26:18 Finding your Zone of Genius and core motivations behind the surface things we do

31:08 Turning your Zone of Genius into financial income 

33:54 The 5 Ones: 1 market, 1 problem, 1 system, 1 offer, 1 year

34:55 Imposter syndrome and how Jeff has had to deal with the reverse version of that. 

36:30 Why it's ok to upgrade yourself without killing yourself to be #1. 

38:14 How Lennon’s wife started a community around post-partum depression

40:40 How Lennon has built his own following – how to show up on social media

42:08 How creatives want someone to acknowledge their fears – False Evidence Appearing Real

44:45 Turning social media into income – why it’s ok to give away information

49:35 Jeff’s appreciation for genuine connection with online business compared to early online marketing culture

50:38 How Lennon has created 5 figures in 3 months from a small email list

52:16 How to get Lennon’s free course

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If you like these kind of ideas and want to appl

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

If ever there was a must-listen episode of this podcast, this would be it. The idea Jeff discusses here is the closest thing any creator can get to emotional superglue between you and your audience. What is it? It’s called The Thing Under the Thing. 

Imagine creating content that caused your audience to have an emotional reaction – for them to FEEL things? This is literally the single biggest reason people engage with content in the first place. 

And what if those feelings caused your audience to build emotional connection with you and your content, and they watched more and more of it, blowing up your engagement and watch time, maybe even remembering you or your content for years to come?

Not only is it possible, it happens every day. Here’s how it can happen for you.

LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight 

RESOURCES

Breakthrough Advertising, by Eugene Schwartz – the exclusive, estate-authorized source for copies that don’t cost $500 on Amazon (not kidding!) https://breakthroughadvertisingbook.com/lp1/

Sam Kolder – https://www.youtube.com/c/koldstudios 

Video by alpha m. – QUICK & EASY HOME HAIRCUT TUTORIAL & TIPS (How to Cut Your Own Hair), https://youtu.be/-ewJDxnYkNU 

SHOW NOTES

1:27 Why this episode is so important – the history of The Thing Under the Thing

3:10 Episodes to listen to first: How to Tell a Story, How to Give Your Audience What They Want, Pt 1

4:49 Maya Angelou: People will never forget how you made them feel.

5:20 We can’t MAKE anyone feel anything.

6:11 About Eugene Schwartz and how to get Breakthrough Advertising

7:36 The most powerful material lives and dies by tying into the emotions of the audience

9:19 How to make people feel things: speak to the right people, tell a story, and talk about what they already care about

10:20 The iceberg metaphor – what’s above the surface is The Thing, the far greater amount below the surface is The Thing Under the Thing

12:17 The Thing Under the Thing is a surface idea connected to a deeper concept

13:07 When the connection already exists: symbolism and the American flag

14:44 The Thing Under the Thing: meanings that get attached to the American flag

18:49 When the connection is actively created: horses, puppies, and Budweiser beer

22:39 The Thing Under the Thing on YouTube: relaxed travel videos vs Sam Kolder adventure videos

25:33 The Thing Under the Thing in YouTube tutorial videos: cutting your own hair in the pandemic!

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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom. 

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Everyone does things for their own reasons, including consuming content. If we want to build a connection with our audience, we need to do it in light of what our audience wants. You might be surprised what your audience ACTUALLY wants – they might not even know it themselves.

 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight 

 
RESOURCES

This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin https://amzn.to/31wYqiW 

SHOW NOTES

2:13 Starting with foundational thought from Story Greenlight Episode 007: How to Tell a Story on YouTube (and Anywhere Else)

3:00 Jeff on a blind date asking a really lame question

4:48 What do people want when consuming content on YouTube?

5:18 Google’s original micro-moments – want to know, go, do, buy

7:05 The 5th micro-moment – want to watch, i.e. be entertained and feel something

8:00 The end goal of questions is feelings

8:15 Seth Godin’s analogy of the drill bit

9:44 Jeff fixing the dishwasher and what was actually going on

14:18 People consume content because they ultimately want feelings

15:16 The process matters – we can’t just skip to the end and have people feel things. Jeff’s Bucket List goal of hiking up Macchu Pichu.

16:33 Maya Angelou – people will never forget how you made them feel.

17:17 Eugene Schwartz – we can’t create desire, we have to shape existing desire.

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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom. 

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

What’s the connection between 18 billion views on YouTube and raising chickens in your back yard? Turns out, the connection is kind of a big deal for anyone who wants to succeed on YouTube, and you’ll hear all about it from today's guest. 

Tim Schmoyer and his team at Video Creators have facilitated over 18 billion views for their clients, delivering world-class YouTube strategy for individual YouTube creators, small businesses, and high-end clients including Disney, Warner Brothers, eBay, Budweiser, and Century 21.

Tim has literally taught YouTube to YouTube employees, and he’s built a 7-figure business that exists to help its clients spread their message and change people’s lives.

Connect with Tim at https://videocreators.com and https://videocreators.com/podcast.

RESOURCES

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim, https://amzn.to/32Hu7Gm 

Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek, https://amzn.to/3EuAMkJ  

Psychology Today: Turning Moments into Memories https://www.psychologytoday.com/us/articles/200311/turning-moments-memories 

SHOW NOTES

1:48 How many Tim Schmoyers are there, and how do chickens deal with winter?

4:08 Building systems that provide the same result every time – it works for homesteading and chickens just like the YouTube algorithm, video gaming, music, blogging, all sorts of different areas.

8:42 Jeff tells Tim’s early story

14:03 How Tim is moving to create less competition and more opportunity for his company 

18:20 More about reproducible systems to get results – how to quickly build a human connection with your viewer online. 

21:11 Storytelling related to science and brain chemistry

23:10 What happens when a YouTube video lands strongly with some viewers but doesn’t get as many views?

24:20 The need to be clear on the initial audience, creating specifically for that audience, then compounding growth over time.

26:40 Storytelling is hard. How seeing something is hard often puts someone on the far side of the Dunning-Kruger effect where we’re actually more accomplished than we might realize.

28:49 How Video Creators has narrowed its target audiences from 3 down to 1.

32:06 YouTube’s algorithm is designed to respond to how your audience responds to your content. Then it serves your content to the same kind of people.

33:34 How to escape the trap of the creator doing all the work themselves. How to create value beyond just creating content?

35:13 Seth Godin’s analogy – people don’t want the drill bit, they want the hole. Digging to find what people actually need instead of just assuming surface motivations.

38:30 How Tim helps people discover their mission. The need for authentic relationships.

40:44 Personal roadblocks to living out our mission – how Tim discovered the need to charge higher prices in order for people to do the work and see the results. 

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If you like these kind of ideas and want to apply them specifically to YOUR content, then you should join our private community called The Green

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

What do you do when you’re one of millions of creators on a platform like YouTube, and you’re looking to connect with your audience AND set yourself apart from the crush of digital humanity? You use storytelling in your content, that’s what you do. 

In this episode, Jeff talks about how storytelling isn’t some shiny new tactic – it’s one of the fundamental ways that human beings connect with each other. We all do it all the time, and anyone can do it when they use the right tools the right way.

And it works for your content too, especially if you think your stuff doesn’t work with story. We promise you, it does.

Think of this episode as the distillation of film school, plus 20 years of content shaping for some of the biggest media companies on the face of the planet, filtered through what works and doesn’t work for YouTube. No need for pointless film school theory and screenwriter snobbery, just skip right to the good stuff right here.

SHOW NOTES

0:00 A pretty epic introduction, if we do say so.

4:58 A Million Miles in A Thousand Years: How I Learned to Live a Better Story, by Donald Miller, https://amzn.to/3mmFcDU 

7:12 Where the actual power of story comes from, and who it's for

8:28 Story mirrors life – the difficulty of empathy without story

10:04 The Master Story Framework

11:10 Expanding the Framework is HARD – why “Hollywood movies suck”

14:20 About The Hero’s Journey

15:30 Adding Hero’s Journey elements to YouTube – importance of The Guide

16:48 What does our audience want? Emotional change, or an answer to a question

17:15 Condensing the Framework is EASY – importance of CHANGE

18:36 Two kinds of change – external and internal

20:09 The importance of stakes

23:17 Using story structure in story-driven pieces – missing elements that sabotage stories

26:03 Using story structure in non-story-driven pieces – the mental shift

29:54 Everything hinges on your viewer’s desire for internal change – 4 steps to do that

31:27 The role of mini stories – Story Nuggets

33:19 What if my people just want information? The danger of only giving information…

35:45 Story formats for non-story-driven pieces: Story Bookend

37:00 Fix This Build That: https://www.youtube.com/channel/UCHYSw4XKO_q1GaChw5pxa-w

37:26 Story format: Intercutting Segments

38:24 Intercutting Segments: Dan Thompson from Guns and Guitars: I built my DREAM Rickenbacker...then gave it away https://youtu.be/9jFJNcQt8mk

39:42 Intercutting Segments: Debi’s Design Diary – My Favorite Uploads playlist: https://www.youtube.com/playlist?list=PLVwr-Pr6V4ivgiYRUXA-t4Y-83sYy_K2I

40:57 Story format: Story Nuggets 

41:49 Jeff’s change of mind about the role of story – story isn’t enough all by itself, but it adds fuel to everything else that needs to be there. And the payoff is well worth it. 

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If you like these kind of ideas and want to apply them specifically to YOUR content, then you should join our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creato

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

If you have an audience on YouTube or anywhere else, it’s not enough to just put out any random piece of content – you need to know your audience, get and keep their attention, and speak to what they actually want. Today’s guest has a huge amount of wisdom in how to do exactly that.

Diana Gladney is an entrepreneur, video creator, and video marketing consultant. She’s worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more. Diana’s all about helping entrepreneurs simplify the video creation process to amplify their business and their brand using video.

RESOURCES

Connect with Diana at http://www.DianaGladney.com

Listen to the Video Simplified Podcast with Diana Gladney here: https://www.dianagladney.com/podcast 

Think and Grow Rich: The Original, an Official Publication of The Napoleon Hill Foundation, by Napoleon Hill https://amzn.to/3ICooT1

SHOW NOTES

2:48 Who Diana helps – entrepreneurs looking to build their brand with video without getting stuck in all the technical details

4:15 How a near-fatal case of endometriosis completely changed Diana’s life direction

5:52 How Diana started learning about online business and video, even though she hated even being on camera

9:11 Diana’s own Napoleon Hill moment (ala Think and Grow Rich) – are you willing to commit to this kind of challenge?

11:40 When dissatisfaction leads to growth

13:04 When Diana’s messaging shifted from women starting entrepreneurial businesses to helping entrepreneurs use video

14:10 How messaging is such a critical yet overlooked part of content creation – the uncovering process of discovering your own messaging

17:08 How Diana made the jump to working with huge clients

19:07 The balance between pre-produced content and livestreaming – why you need both

21:27 The need to capture people’s attention no matter the format

22:08 What is the mental elephant in the room? The thing that’s all about THEM, the audience?

23:43 Considering the Person, Problem, and the Pain Point

25:14 Adding the NLQ – Next Logical Question

26:42 Next Logical Question = Opening a Story Loop

27:18 Primary Concern vs Secondary Concern

29:08 Next Logical Question at the end of the piece coupled with your offer for the next video

30:33 Using YouTube to build community and connection

32:10 The importance of coaching – not remaining the same person

33:18 Seeking discomfort in order to grow to the next level

34:34 Applying the Master Story Framework to obstacles in life

35:38 Limiting beliefs that Diana has faced – Nobody wants to listen to me, I’m not worthy of doing this, I can’t be myself 

37:22 Working in corporate America and feeling pressure to conform to that image

38:20 The need for authenticity in online content

38:47 Experiencing people’s reactions being female and black – internal choice to be yourself, dealing with other people’s reactions or non-reactions

41:16 How to reach Diana – go to http://www.DianaGladney.com 

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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private c

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Most creators love doing creative things, but many of us hate the mental baggage that comes along with creativity… including figuring what it actually is, and how to actually do new, original things, which is HARD.

Today Jeff talks about what creativity is and some surprising mental shifts to help you get rid of the mental baggage and get more creativity in your content and in your life.

RESOURCES

The Art of Asking: How I Learned to Stop Worrying and Let People Help, by Amanda Palmer https://amzn.to/2ZStSaw

Amanda Palmer via The Marginalian, formerly Brain Pickings by Maria Popova https://www.themarginalian.org/2013/05/28/amanda-palmer-on-creativity-online 

Story Greenlight with Jeff Bartsch, Ep 003 – What is a Greenlight, and Why it Matters
https://www.storygreenlight.com/podcast

Range: Why Generalists Triumph in a Specialized World, by David Epstein https://amzn.to/3wHf76n 

SHOW NOTES

1:09 The need for creativity

1:46 Jeff’s rant against dictionaries

3:04 Wikipedia and why it’s so hard to define creativity

6:29 Blank pages and the difficulty of being original 

7:38 Creativity is relative

7:59 Case study: how email went from novel to digital junk mail

11:23 Labeling something “new” or “original” is not up to us

11:54 How to appear more creative by changing your audience

13:50 On Amanda Palmer and her journey

14:25 The Art of Asking: How I Learned to Stop Worrying and Let People Help, by Amanda Palmer https://amzn.to/2ZStSaw 

16:05 Amanda Palmer’s more practical definition of creativity

17:50 Amanda Palmer on why it’s so important to share our creativity

18:58 Steve Jobs on mental connections driving creativity

20:01 What is a Greenlight – See Story Greenlight Episode 003 for more discussion on this

20:28 Why sharing our creativity and mental connections can be terrifying, but so important to create human connections with your audience

22:42 Nihilist, existential, and faith-based reasoning for creativity

23:53 How to be more creative: expand your inputs

24:08 Steve Jobs on the importance of broader creative inputs

25:01 Going beyond YouTube videos about making videos… your extra layers of knowledge and life experience matter

26:10 How to be more creative: don’t worry whether it’s already been done, because nobody makes the same connections of dots in the same way that you do

26:45 How to be more creative: embrace being a generalist, not just a specialist

27:43 Range: Why Generalists Triumph in a Specialized World, by David Epstein https://amzn.to/3wHf76n 

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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom. 

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

As a content creator, you’re not just putting videos up on the internet. What you’re actually doing is engaging in communication. The better you become at powerful communication, the more you connect with your audience, the more your message spreads, and the more impact you have in the world.

Today Jeff talks with Dr. Alex Lyon. Alex is a speaker, consultant, professor, and YouTube creator whose mission is to help empower his students and clients to communicate clearly and powerfully. He’s consulted for Nike, Google, and the US Department of Homeland Security, and he is a professor of Communication at State University of New York Brockport.

Alex is taking what he’s learned in the corporate and academic world and spreading it to the general public on his YouTube channel Communication Coach Alex Lyon.

RESOURCES

Communication Coach Alex Lyon (YouTube): https://www.youtube.com/channel/UCie09bMB6ITYmpU3z6vv2tw

How to Make Smooth Video Edits: GAME-CHANGING Pro Tip (Story Greenlight): https://youtu.be/09uI6aQmOvI 

The Art of Asking: How I Learned to Stop Worrying and Let People Help, by Amanda Palmer: https://amzn.to/3oi9by1 

SHOW NOTES

1:25 How Alex started as a musician and switched over to communication  

4:31 Why everybody needs problem-solving

6:03 threads connecting corporate, academic, and YouTube world

7:18 How communication design works

10:42 When Jeff realized that communication is all the same thing

12:00 Applying content design to online content

13:44 How to keep ideas clear and balanced

15:13 Keeping the purpose of the presentation in mind

16:38 How does entertainment work when structure gets thrown out the window? What business are you in?

20:40 Knowing your audience’s experience level

21:31 Jeff’s video on smooth video edits: https://youtu.be/09uI6aQmOvI 

23:00 Creator obstacles: the equipment

25:18 Creator obstacles: imitation vs finding your own voice

26:43 Creator obstacles: staying in your own lane for subject matter 

27:32 The Dunning Kruger Effect and the importance of learning curves

30:31 When you feel like quitting

33:04 Finding purpose in your creating

36:51 The mindset shift for creating impact in your world

38:28 Creator obstacles: the haters

40:00 Amanda Palmer’s thoughts on audiences and trolls

41:14 Final thoughts – where do we put our focus?

41:32 Overcoming the biggest obstacle inside our head

42:50 Where to find Alex online


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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom. 

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Today, we’re talking about Jeff’s backstory – ways he’s messed up, outright failed (there’s been a lot of that), and other things that worked out better than he could have imagined.  Our goal is to help you look at YOUR backstory and see how some of these lessons might help YOU as you move forward.

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LESSONS LEARNED

14:11 Voiceover work and being proactive instead of just waiting to be chosen 

19:30 How to earn money in ways other than trading hours for dollars

21:15 Business requires a lot more than just being good at the thing the business sells (first business failure)

29:00 How our childhood can leave clues to shape our life as adults 

32:17 Why your day job may not be the enemy – why it’s ok to not hate your job, and how to approach it if you do

LINKS AND RESOURCES MENTIONED:

Jeff’s Story – No Creepy Vans Here (Story Greenlight): https://youtu.be/s6-99lKFZls

Hollywood vs YouTube: The Search For Real Success (Video Creators): https://youtu.be/vGk6mc8Umz0 

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, Robert Kiyosaki https://amzn.to/30QCBdF 

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, Michael Gerber https://amzn.to/3xhzkQD 

Some of these links are affiliate links, and Story Greenlight may be compensated at no cost to you. We only ever recommend products or services that we believe will be of genuine value to you.

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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at www.storygreenlight.com/greenroom.

--

FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.