Christie Bilbrey is a marketing and story strategist. After focusing exclusively on marketing strategy for much of her career, she realized more was needed to stand apart from the competition, engage an audience, and influence buying decisions. Christie spent a year studying story techniques from screenwriters, authors, and business writers to develop a method that approaches storytelling specifically aimed at helping business owners quickly draw in and convert audiences to buyers. She now works with business owners to view their stories differently, developing their confidence while sharing their heart, expertise, and journey in well-packaged stories sprinkled throughout their marketing. 

115 - Story Strategy: Standing Apart From The Competition with Christie Bilbrey

Welcome to the profit party where we're all about teaching creative business owners how to attract ideal clients, make great money and live a life of freedom, joy and fulfillment.


We talk about: 

Money Mindset
Charging Your Worth
Selling With Confidence
Word of Mouth and Referral Strategies
Productivity & Organization
Manifesting & the Law of Attraction



If you're a creative business owner,  and you're ready to build a business that gives you financial comfort and time freedom, hit the subscribe button and dig in because this podcast is for you! 

Learn more about Tonya at: tonyarineer.com, where you can also grab her best-selling book, Mindset Switch, check out her group coaching programs or sign up for her emails where she shares a ton of behind-the-scenes tips that she doesn't share on social media or anywhere else!

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K-12

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Self-Improvement

When it comes to business decisions, how do you know if the doubt is coming from a place of fear or misalignment? Fear is just you telling yourself that you aren't enough (it's a lie). Misalignment, on the other hand, is your intuition screaming, "You deserve more than this! You can do better! Run the other way. . . Hurry!!!!" So today, we're getting into some practical woo as I share with you a little trick I learned on how to use your sacral response to make powerfully intuitive business decisions that will always lead you on the right path!  

163 - Aligned Business Decisions

You may have heard of the "buyer's journey" or "customer journey" before when marketers reference the stages and thought processes that influence each stage as your ideal client goes interacts with your brand—pre and post-sale. You might even think of it as somewhat of a sales funnel.   I like to refer to the buyer's journey as a trust funnel because, when you're selling services (rather than commodity products) it isn't about convincing them to buy your product, it's about building trust so you don't have to do any convincing at all!   Once you have your trust funnel in place, you'll easily be able to take your ideal clients on a journey from not having any idea who you are (aka total stranger) through getting to know you, falling in love with you, hiring you and then telling everybody about you and why you're amazing and why they should hire you too!   There are six components of this trust-building journey, and, in this episode, we're going to get to them all.  

162 - The Buyer's Journey

Let's talk about what you need to think about when building your personal brand in order to stand out and get noticed by those ideal clients that you want to attract and work with.   If you're like most people, when you hear the word "branding" you probably think about logos and color palettes. And while that is one aspect of branding, we're going to go a lot deeper, because your personal brand is more than your logo and your color palettes. It's an extension of you, it's your personality, it's who you are, what you stand for, and what makes you different than all the other people out there doing the exact same thing that you do. And the more clarity you have around that, the more confident you're going to be putting that information out there and standing in that power so that you can attract the clients you align with.   Getting to a place of clarity & confidence with your messaging and branding does take a little bit of inner work. You have to be willing to stand in your power, own your brilliance and be willing to stand out and be different than everyone else.    

161 - 5 V's of Branding

There is no greater feeling than getting on a "sales" call and having the conversation feel like you're talking to your soul sister—where there isn't a single moment that you don't feel like you have to prove your value or convince them that you can help them because they already know. They're ready to say "yes" before they even get on the call with you. The secret to having sales calls that don't require you to "sell" your services is in building a trusting relationship before the call ever happens. Get the show notes  HERE.  Download the  FREE PRICING GUIDE.   

160 - Building Trust Before the Sale

 At the end of the day, you are the most important employee in your business, whether you are working solo, or whether you have a team, your business cannot function without you, you are the heart and soul of it. You have to start making yourself a priority and taking care of yourself financially!  When you pay yourself, even if it's just a little bit at first, you will have an entirely different mindset that you carry with you and you'll show up in your business with a different energy. You'll show up feeling valued, respected, and more confident in the work you do.  When you value yourself, you'll send out that "I'm worth it" vibe, and others will value you, too. You'll own your worth, stand confident in your pricing, and attract clients to you who also value your work and are willing to invest in the services you offer.  In this episode, we're talking about how to get in the mindset of paying yourself and how to set up your financials to make it simple to actually do it.    Get the shownotes.   Get the FREE PRICING GUIDE.   

115 - Story Strategy: Standing Apart From The Competition with Christie Bilbrey

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