In this episode, Rob shares his journey from being a web designer to understanding the importance of paid clicks in marketing. He discusses the significance of generating clicks, the mechanics of ad auctions, and the necessity of tracking leads through to clients.

Prefer to read? Download the PDF Companion

Takeaways:

• Clicks are the starting point for effective story selling.
• Paid advertising is essential for generating consistent clicks.
• Testing different ideas and offers is crucial for success.
• Targeting the right audience is key to effective advertising.
• Timeframes for lead conversion can vary significantly.
• A CRM system is necessary for tracking conversions.
• Focus on one primary source of ideal leads.
• Clicks can be expensive; prioritise quality over quantity.
• Patience and testing will be required!

Chapters:

00:00: The Journey to Self-Discovery

03:48: The Power of Clicks in Business

09:31: Understanding the Ad Auction

19:18: Timeframes and Long-Term Strategies

24:21: Introduction to Clicks in Marketing

25:20: Understanding Paid Advertising and Clicks

26:23: Long-Term Strategies for Nurturing Leads

27:27: Identifying Your Best Source of Leads

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To work with Rob, check out the 'Story Jumpstart' service at https://storysellinglab.co.uk/jumpstart-service/

In this episode, Rob shares what to expect on the Story Systems podcast! He discusses the urgent need for great stories and how AI tools are changing the marketing landscape.

Prefer to read? Open the Text Version

Takeaways

• Your story is a unique asset that differentiates you.
• Authenticity in marketing reflects who you are in person.
• AI may handle content creation, but storytelling remains a human enveavour.
• Building trust with clients requires sharing your story.
• Understanding your audience is key to successful storytelling.
• Consistency and refinement are crucial for sustainable growth.
• Identify your five pillars to guide your marketing efforts.

Chapters:

00:00: Introduction to Story Systems Podcast

01:04: The Importance of Storytelling in Business

02:23: Adapting to the AI Revolution

03:30: Building Robust Marketing Systems

04:21: The Five Pillars of Story Systems

05:43: Introduction to Story Selling

06:49: Personal Insights and Marketing Strategies

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To work with Rob, check out the 'Story Jumpstart' service at https://storysellinglab.co.uk/jumpstart-service/

Rob discusses the evolution and effectiveness of LinkedIn ads, sharing insights from his experiences from more than 15 years of ads management. Learn about the importance of lead quality, the pay-to-play nature of EVERY ad network, and the need to nurture leads with consistent and authentic storytelling.

Prefer to read? Download the PDF Companion

Takeaways:

• LinkedIn ads have evolved, offering more affordable lead generation options.
• The 'opt-in paradox of lead quality' means that increasing spend can (sometimes) decrease quality
• For consistent leads, LinkedIn is a 'pay to play' environment, not a free public utility
• There will always be newsfeed / sponsored message ads for foreseeable future
• There are unlimited options for targeting and creative
• Clicks will continue to be expensive: the challenge is to make the numbers work for you
• You do have to nurture your leads. Nobody goes to LinkedIn to book a call with you
• Clicks on LinkedIn can be expensive, but LinkedIn will deliver impressions to the right people
• Take tracking seriously. Don’t be scared of ‘conversions API’

Chapters:

00:00: The Evolution of LinkedIn Marketing

07:05: Understanding LinkedIn Ads

14:29: Navigating the LinkedIn Advertising Landscape

18:45: The Importance of Engagement and Nurturing Leads

23:41: Tracking and Measuring Success

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To work with Rob, head to https://storysellinglab.co.uk/. Details about Rob's 'Conversation Kickstart' LinkedIn Ads setup service can be found at https://storysellinglab.co.uk/linkedin-ads/.