Storylines Live

Paul Furiga, our Chief Storyteller, and Tara, our Content Manager, are back in the studio to dive into the powerful connection between storytelling and brand building. In this episode, they explore how stories shape the way audiences perceive and connect with a company, share practical strategies for weaving storytelling into your marketing efforts, and unpack the psychology behind why storytelling resonates so strongly with people, driving loyalty and long-term impact. They also highlight some of the most memorable storytelling campaigns from brands like Apple and Coca-Cola, and examine what made them so effective and how businesses of any size can learn from their successes.

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In this special 50th episode of Storylines Live, Chief Storyteller and host Paul Furiga is joined by Content Manager Tara Darazio to reflect on the journey so far. Podcasting is no small endeavor, and after 50 episodes, Paul shares what he's learned—offering insights and lessons for anyone curious about launching or growing their own podcast. Whether you're a longtime listener or new to the show, this milestone episode is packed with reflection, gratitude, and practical advice from the frontlines of storytelling.

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Paul Furiga, our Chief Storyteller and host, is back for another episode of Chapters with Paul featuring Tara Darazio, our Content Manager. With decades of professional writing experience and a few books under their belts, Paul and Tara have overcome the often intimidating process of writing a book. In this episode, they discuss how they became interested in books, the writing process, the differences and similarities between writing fiction and nonfiction, and the importance of writing with the right people.

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Ivy Slater, CEO of Slater Success, has spent almost two decades partnering with hundreds of C-Suite executives and upper-level managers to reenergize their businesses, revive stagnant sales, and develop actionable plans designed to outperform previous income projections. In this episode, Ivy and Paul discuss her journey of building a business, finding work that is fulfilling, the importance of supporting women business owners, and facilitating relationships that lead to success.

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Jim Hunt, Founder and CEO of Amazing Cities, is a local government expert and thought leader who specializes in finding innovative solutions to create amazing cities and towns. With a diverse background in local government, community revitalization, and business consulting, Jim brings a unique skill set to his work. In this episode, Jim and Paul discuss the importance of storytelling and relatability in local government and why cities need branding. Jim also dives into his tenure as a mayor and council member, doing the grunt work, how he helps cities as a consultant, and the importance of working for your constituents.

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Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Tara and Paul discuss the psychology of how people digest content based on the pseudoscientific approach to learning styles called neurolinguistic programming (NLP). They share how to uncover your own learning style, why brands need to tailor their Capital S Story towards all types of learners, and how  to select the right channels to effectively reach all learning styles.

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It can be challenging for professionals in any industry to disconnect their professional worth from their self-worth and successfully avoid burnout. Jordan Sanders, DMD, has decades of experience in dentistry and has witnessed firsthand how important mental health and resilience are in the workplace. In this episode, Jordan and Paul discuss his transition from a dental practice to building an education platform for dentists and other professionals, the challenges of balancing technical skills with business acumen, and the significance of mindfulness in professional development.

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Almost a decade ago, Rene Morozowich decided to pivot her career and become a freelance web developer. As a solo business owner with a passion for helping other small businesses succeed, there’s nothing Rene loves more than helping service businesses showcase their offerings by building and supporting websites and collaborating on email marketing. In this episode, Rene and Paul discuss her professional journey and expertise, what makes her different from competitors, her podcast, and why storytelling is essential for connecting with people.

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Laurie Barkman, the business transition sherpa, is the former CEO of a $100 million revenue company that was sold to a Fortune 50. For more than a decade, Laurie has guided business owners and entrepreneurs through the often overwhelming process of transition planning, ensuring they let go when they’re ready and get rewarded for their hard work. In this episode Laurie and Paul discuss the inspiration behind her business title, why stories matter in the world of M&A, and how she works with her clients.

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Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Tara and Paul discuss the impacts of AI on the marketing and PR industries. They share how large language models (LLMs) are trained, the risks of using free versions of AI tools for thought leadership, how to efficiently and properly utilize AI in marketing and PR, why AI cannot replace professional workers, and what trusted resources are out there for professionals in the marketing and PR industries navigating the world of AI.

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