Storytelling for Engagement

Ruth Bay is a self-proclaimed branding geek. She joins Miranda to explore her perspective on brand storytelling, design, how it differs from marketing and how organizations bridge the gap between their intended brand identity goals and how are they actually perceived by audiences.

Connect with Ruth: https://ca.linkedin.com/in/ruthbay
Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/
Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

Our guest on this episode is David Gilbert, a professional voice over talent. David and Miranda discuss the importance of choosing the right voice for a project, how he embraces the character he portrays, and the impact of AI on the voice industry. As an experience and successful voice talent, David describes the amount of training and coaching required to create authentic and believable voice overs that connect the audience with the brand. Join us to explore some similarities in the strategy behind voice over and video storytelling.

Connect with David: https://www.linkedin.com/in/davidgilbertvo/
Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/
Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

Dan Sieger from Stories for Good is our guest on this episode. As a writer and brand strategist, Dan believes your story is never finished. Instead, your story responds to the market and evolves over time. He uses the example of an employee -  when they join a company vs a year later, their story and their profile changes. We discuss how every company is mission driven and that the one thing you truly own is your brand story. 

Connect with Dan: https://www.linkedin.com/in/danielsieger/

Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/

Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

In this episode Joel Mandelbaum takes us on his digital journey, from being a high school entrepreneur to selling his very successful transportation courier company to a competitor. That’s when his Aha! moment happened, his competitor knew more than him about digital marketing and Joel was being left behind. Joel now acts as a "Digital Sherpa" to guide business owners through the modern marketing landscape with confidence while successfully moving their brands forward. Now the most rewarding part of his job is when his clients achieve success. 

Connect with Joel: https://www.linkedin.com/in/joel-mandelbaum/

Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/

Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

In this episode we talk with Parm Chohan of Conquer Leadership. He works with aspiring and established leaders to optimize peak performance through leadership development, team building and coaching. We discusses why your Mission, Vision and Values are so important to serve as a framework for decision making, and why communication is the first building block to leadership. We being it home with having a clear picture of your vision and values and being able to communicate that through your story and connect with your audience. 

Connect with Parm: https://www.linkedin.com/in/parmchohan/

Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/

Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

Miranda and Jessica cover the gamut of content for various social media platforms.

The nurture… the nurture element of like using LinkedIn or emails is really big because if you’re high ticket, they’re not going to buy. They’re going to need maybe like 10 to 20 touchpoints with you. They’re going to need case studies. So this is where the repurposing comes in, right? You have that video shoot from Miranda. Now what do we do with it? We’re going to make we’re going to make short video clips to post on LinkedIn. Maybe we’ll post one as a webinar. Hello again and welcome to our Video Storytelling for Community Engagement podcast. Today I talk with Jessica Bennett of Got Writer’s Block. Jessica and I talk all about content in this episode from different types of content for different stages of the funnel, how to repurpose content across platforms and where we think user generated content does and does not work in communications. Look out for more episodes of video storytelling for community engagement by The Art of Storytelling on all podcast platforms. We’re going to talk about all kinds of ways you can be using written and visual content in your social media and in all of your marketing. Jessica First of all, why don’t you tell me briefly what is Got Writer’s Block? I’m sure you’ve all heard the phrase before. Oh, I have got writer’s block. That’s exactly what our content agency does. So basically, when you are stuck on email marketing projects, LinkedIn writing projects, social media campaigns, we are there to help you get from that confused writer’s block to actually putting your thoughts into captions, email marketing, LinkedIn posts, and turning that into strategy. And what kind of industries do you work with? So we work a lot with health and wellness, social impact. We really like working with CEOs and founders that have a really big mission and they want to use marketing for good. As well, we definitely work with financial professionals and technology too. That’s great. Yeah. I do have quite a lot of experience with health and nonprofit as well, so. Yeah. You love it. So with your writing, what do you see that is different at different stages in the funnel? So like, what kind of content are you producing for the different stages that the customer goes through? So basically with the funnel, you have brand awareness content at the top. So these are new people who don’t know about your company. You’re not really trying to pitch them yet. It’s just more like introductory educational content, learning about the company, maybe their values, things like that. Stories are really good to pull people in. And then Mid Funnel is I’ve decided that I really want a goal, like with this health provider. I want to learn more information. So maybe that’s when you start putting out webinars, you start putting on tutorials, you start putting out case studies to try and convince them that yes, they’re the solution or you’re the solution for them and choose me. And then when it gets really targeted at the bottom, that’s when you’re really putting content to convert them. So very personalized. Like I was saying, it could definitely be very targeted towards their specific need. So maybe it’s like a physio, like here is a sample plan of what could happen when you come and visit. So very targeted to their needs versus more general at the top. Okay, great. And how are you getting stories into your content? So like for me, I often do like employee stories or customer success stories or maybe like an about us or a founder story. What kind of stories are you putting in with your content? Really similar, as well a lot about community building. Like we recently worked with a video game company and their mission is to stop like the bullying and harassment side. So then we’ll put stories from their community into the newsletters. So yeah, very similar style, like customer stories, employee stories and things like that. Nice. Okay. And so what d

Welcome back to our Video Storytelling for Community Engagement podcast. Today Miranda talks with the participants of our "Invisible in the Hills" pilot episode produced for Stories for Caregivers, Funded by Telus. And we celebrate Autism Awareness Month. We chat with Vivian, the parent and primary caregiver for her autistic son, Solomon; Breanne from Fiddlehead Care Farm that offers therapeutic support and where Solomon spends his summer camp time; and Jane from the Ontario Caregiver Organization, who is our expert support for this project. Join us as we continue to explore the power of storytelling to impact communities.

Welcome back. This is a recording of the panel discussion from the online premiere of Between Worlds. You'll hear from surfer, life coach and Aloha Award recipient Chris Dennis, Director of the film James O'Connor and Kacie Gonzalez and Duane Kenny, who were part of the dedicated team of brave people who brought Chris's story to the big screen and really opened the door on his journey into mentorship, philanthropy and surf therapy.

This is one of the most lively discussions you'll hear about content and the power it has to engage people and transform communities - video storytelling for community engagement. If you haven't watched Between Worlds or any of the other great productions our team has put out, head over to our website - https://www.theartofstorytelling.com/aos-films/

For video versions of these podcasts, go to our YouTube channel and hit Subscribe.

Join us as we explore the power of content with our special guest and friend Andrew James, co-founder of STREAMS Community Hub in Shelburne Ontario.

Well, at the end of the day, whether you're selling a product or providing a service, real connects to real, heart connects to heart. And if you can just open your heart and share truth, it will connect with somebody. It will resonate with somebody.

And if that honesty and truth coming from a sincere and honest place can connect with somebody else, that's going to make them move, that's going to make them respond.

Hello and welcome again to Video Storytelling for Community Engagement, a podcast for content creators. I'm Miranda O'Connor, co-founder of The Art of Storytelling. And in this episode, you'll hear from our director, James O'Connor, as he talks with Andrew James the co-founder of STREAMS Community Hub, a nonprofit organization focused on youth development in the creative arts in Shelburne, Ontario. Andrew shares their vision and contemplates the impact that content has had on their organization. And I want to urge everyone to please have a look at our social channels - in particular our YouTube channel has been flying under the radar, and there's a bunch of really great productions there, including two beautiful documentaries. The Edge and Between Worlds, as well as some insights into content marketing, including video versions of these podcasts. Now, let me get out of the way and hand you over to Andrew and James

so I’ll let you introduce yourself...

Yeah. Okay. Andrew James. So in high school the arts was my thing. I had two different directions that I could have gone. I was really good in graphic design and I was great in theater. So I think both of those passions is exactly like what I'm doing right now. Right? So fast forward and will probably go back and unpack some of that stuff, but Town Tees is our apparel decoration company, and that's where I get to be creative and do my graphic design side of things and printing the designs on T-shirts pretty much. And then STREAMS Community Hub is our registered charity where I could be that dramatic arts and other side of creativity and just allowing young people to have creative arts experiences and doing things like dramatic arts, circus arts, culinary arts painting and things like that.

So, right, basically the stuff that you don't do, if you do normal school or like - I know that schools these days offer more programs like that, but it's kind of like this is the stuff that's not being catered to?

Yeah, I think so. I think so. I think maybe some of the schools dabble in some of the things and where we take  

Yeah, you know, my kids are new to the Ontario school system, and one of the criticisms that we have or that they have, because they come home and they tell us you know, the facilities are great, like they have everything, you know, the makerspace is awesome and they get to go in there but like you said, diving deep, you know, they don't really have the time or the quality time, I should say, to really, you know, get into it. Some of these things take a long time, as you know to get the reward out it. You know, you can spend 8 hours doing something. My son does music production, as you know, and he's, in this room and, I’ll be like “get off the screen”. But he will spend four or five, six hours on one music track. Right.

Yeah.

School's not the environment for that, right? So I applaud what you do. And you do this with your wife, right?

Yes. Yes. She is one of the best partners ever. I kind of had a big dream. You know, I want to do this creative arts program school. And then she says, okay, so step one...

Listen to the panel discussion from the online Premiere of The Edge | Bruce Anderson - Natural Humanship. This project quickly evolved from a short video promo to an award winning documentary on humans as stewards of the earth.

• From Video Promos to...
• Award-Winning Films
• Content Strategy
• Natural Humanship

Featuring:
Hugh Blanc
James O’Connor
Bruce Anderson
Hosted by Julianne Neal

I met Bruce once briefly in Trinidad working. I was actually now taking a look at the film which was actually filming and so on before my time. Just put in perspective, I've worked with AOS as a video editor, so I was just taking a look at it and Bruce happened to be in the country - he popped by and I'm not sure what you're waiting for, James to do something. And because we were all waiting, you had a brief chat with us, and in that brief moment you shared a little bit about your philosophy and the thing that I remember you telling me in in that time 'cause we only had a brief time…

It was in discussing the idea of of how we how we form at a young age, we form reactions to things. And our mind, almost like an energy saver... our mind doesn't necessarily create brand new reactions for every scenario, but rather will reference. Similar incidents and sometimes those reference reactions don't match the current scenario. And so we don't even realize that we're sort of reacting with a pre-programmed response to something, when in fact the scenario doesn't call for that response, but we are actually just being sort of triggered to an old response to something which may have been inappropriate response that we developed in the 1st place.

So this was in about probably I would say 15 to 20 minute conversation that I had with Bruce the one time we met and the one conversation I had with Bruce, and that's a takeaway that that stuck with me so well. You know, just to put in perspective my viewpoint of Bruce is somebody that you you can speak to for a brief time and learn a hell of a lot that you can take away from it. You know it's kind of... You take away what you can. You can hold on to that type of stuff so

Thanks, it was a pleasure and I'll ask you a question: So here's my question: in sharing that with you - Did that information help you, any? At anytime along your journey from then to now? 

I think certainly... I can be honest, I can't necessarily tell you a specific example of overnight, and then I thought this at that point in time, but I think that it's... I won't say either that I think it wasn't something that I wasn't aware of on some level, but by bringing it to the forefront it makes it that much more impactful. And yes, it does make you It does make you take a second to consider your responses even in terms of how you feel about something, and I liken it as a writer. I liken it to credit to when you do a can you get criticism on your writing. Your instinct is to get defensive about it. Or for some people, their instinct is to automatically change what they've done, when in fact what you need to do is you need to listen to the criticism... Understand where it's coming from... Examine what you've done, and then you make the decision whether that is right for you to do that or not.

Meeting Bruce and hearing this is one thing, but Bruce doing the work with the horses, I think, is the is the key. And I like you had an awareness of these things, you know, and having awareness and and could say, yeah, I know where Bruce is coming from, but I sort of secondhand did this work in the round pen. Because I was in it with the subject that we would work with. You know, some amazing. I mean, I've made so many friends on this on this journey. But what Bruce talks about muscle memory, and and the horse, really is such an imposing way to have that muscle memory taught to you...