Rebecca Collins is the Brand Coach at The Conscious Communication School, which she launched after becoming burnt out from 10 years in the mainstream media.

Now she helps business owners and social entrepreneurs craft powerful brand strategies and learn how to tell powerful stories which resonate with their target audience.

In today's episode Rebecca walks through exercises to help you find your big bang moment, covering her Breakthrough Brand Story Method and "five Cs" of mapping out your story.

She explains how this can build deep connections and strengthen relationships with your ideal audience, supporting your business development and growth.

It also means "no more panic posting" and gets rid of fake authenticity on social media.

We cover how building your story doesn't mean a "me, me, me" approach, folks' biggest problems when trying to embed storytelling in business, and as a special bonus, some insights about pitching your story to broadcast television.

This episode is crammed with practical tips you can use today. Links:

• Take Rebecca's free, 60 second brand audit quiz or download resources from her website, https://consciouscommunicationschool.com
• Rebecca's FREE event on 4 October 2024 in partnership with Union St: https://www.eventbrite.co.uk/e/authentic-selling-through-storytelling-tickets-1012966338587
• The book Rebecca mentioned, Women Who Run with the Wolves: Myths and Stories of the Wild Woman Archetype, by Clarissa Pinkola Estés: https://en.wikipedia.org/wiki/Women_Who_Run_with_the_Wolves

This is episode 396 of the Business Live radio show, for curious entrepreneurs and social entrepreneurs. Thanks for listening to the programme and to Sheffield Live! for broadcasting us on DAB and FM radio.