Josh Gryniewicz, founder and chief narrative strategist of Odd Duck, joins Teri Hoffman to explore how storytelling and narrative frameworks can drive real impact, especially in health and social change. He shares how a pivotal moment in his career seeing a documentary succeed where data alone failed led him to rethink how stories shape belief systems and behavior. The conversation highlights the power of aligning story, signal, and audience takeaway, and why slowing down to craft the right narrative can make all the difference.

This show is brought to you by the Vibe Method. This is a process that we use and teach to help innovators and marketers nail a unique customer story, and prove it will sell, long before they ever build, launch, or scale.