In this episode of The Marrakech Riad Podcast, we sit down with Zouhair, co-founder of the World Storytelling Festival in Marrakech. From tales passed down in Jemaa el-Fna to contemporary voices shaping Morocco’s cultural scene today, Zouhair shares how storytelling lives at the heart of the city and why the festival has become a global gathering for storytellers and curious travelers. He talks about the magic of listening, the responsibility of preserving tradition, and how stories can connect people across languages and borders. Zouhair also shares his must-visit places in Marrakech, from quiet corners and hidden riads to the spots where the city’s soul feels strongest, offering thoughtful guidance for anyone wanting to experience Marrakech beyond the surface.

The Marrakech Riad Podcast brings you tips, advice, and inspiring stories to help you make the most of your visit to Marrakech.