Why is “storytelling” suddenly showing up in tens of thousands of marketing and communications job listings?

Stephanie Pryor is joined by Sooraj Shah, Head of Content Marketing at Aikido Security and a former journalist, to break down a Wall Street Journal article arguing that companies are desperately seeking storytellers. They discuss what storytelling really means in practice, how narratives are built and scaled across channels, why consistency matters in a fragmented media universe, and why AI has actually increased — not reduced — the value of strong storytelling skills.

Connect with Sooraj:

https://www.linkedin.com/in/soorajshah/ 

Connect with Stephanie:

https://lancmarketing.com/ 

https://www.linkedin.com/in/stephanieapryor/ 

Show Notes:

Wall Street Journal - Companies Are Desperately Seeking ‘Storytellers’

https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e?gaa_at=eafs&gaa_n=AWEtsqcfyiaKLwlSd1S6_iwizYDTgbpHJPibmIBIViDJG6KtCSHdt-l1RwzORp0wF-4%3D&gaa_ts=698a0b50&gaa_sig=JUIjDVE5Q6WanOP3dEWdPn0ayarp3ee8ZGbS4nC8Q_1a5Vx1-B9tyzkngqWu37iQygnNXWM7K5hnmLqDeVRBzQ%3D%3D