In this episode of Good Marketing with Stephanie, we’re talking tariffs, uncertainty, and how to stay visible when marketing budgets are under pressure.

Stephanie is joined by Emmy Ross, Director of Business Development and Marketing at Astro Metal Craft, to explore how manufacturers—and all businesses—can approach communications strategically, even during turbulent economic times.

They unpack how past crises shaped marketing resilience, why cutting budgets may cost more in the long run, and how optimism still plays a role in smart decision-making today.

🔗 Important Links!

Follow Emmy Ross on LinkedIn: https://www.linkedin.com/in/emmy-ross-astro/

Follow Astro Metal Craft on LinkedIn: https://www.linkedin.com/company/astro-metal-craft/

Follow Stephanie Pryor on LinkedIn: https://www.linkedin.com/in/stephanieapryor/

Branding expert Paul Kiesche of Aviate Creative joins Stephanie to discuss the key components of impactful B2B branding and how it affects your customers, employees, and industry peers.

Follow Paul Kiesche on LinkedIn: https://www.linkedin.com/in/paulkiesche/

Learn more about Aviate Creative: aviatecreative.com

Are you effectively building and maintaining an online community for your brand?

In this episode, host Stephanie Pryor and LANC marketing & PR specialist, Lindsay Griffin, talk about balancing corporate branding and EGC to create trust with your audience.

If you haven't picked client gifts yet, we have you covered.

In this episode of Good Marketing with Stephanie, she speaks with Diana Smedley, co-owner of Lancaster Gift Box, about corporate gifting strategy and best practices.

Want to learn more about LANC Marketing? Visit our website here: https://lancmarketing.com/.

It's officially Q4, so you know what that means: budget season. Aileen Wigotow, CPA, shares best practices and advice for budgeting.

What is really going on with Google?

GMWS host, Stephanie Pryor, interviews Mordy Oberstein, Head of SEO Brand at Wix. In this episode, they talk all-things-Google, SEO, and holding yourself accountable.

Does marketing really need to be stressful?

Host Stephanie Pryor interviews Brooklin Nash, Co-founder and CEO of Beam Content, about his "spicy" online thought leadership.

What will the future of marketing look like? How are students being prepared to lead? Why should anyone care?

Stephanie Pryor interviews Dr. Carrie Sipes, chairperson for the Communication, Journalism and Media Department at Shippensburg University, to talk about teaching the next generation of media leaders and what inspired her to pursue a career in academia.

Stop trying to take our money! That is – stop trying to make the sale and instead think about building connections.

Stephanie Pryor interviews college student (and LANC employee) Jenna Cornell to get advice for effective marketing to the Gen Z audience.

To finish LANC Marketing, LLC's first birthday week strong, Stephanie talks candidly about the experiences of taking that one big leap in her marketing career and starting a small business—from the highs to the not-so-highs.

If you’re thinking about taking that next step in your career, here are the three things you need to be able to do:

We're always looking for feedback and are also filling out guest slots for Good Marketing with Stephanie! If you have something to say, drop us a line on LinkedIn.

Episode Links