Episode Overview:

AI is changing the tools—but story is still the signal. In this Marketing in the Age of AI episode, Emanuel Rose talks with bestselling author and publisher Aurora Winter about blending neuroscience, storytelling, and strategy to build trust, differentiate your brand, and drive real business growth in an AI-saturated world.

What You’ll Learn:

• 🧠 A simple neuroscience-backed framework (croc brain → social brain → cortex) to make your message stick

• ✍️ How to turn your personal story and client wins into brand equity and demand

• 🎙️ Why podcasting + video are essential (YouTube as the #2 search engine) and how to show up on camera authentically

• 📚 Why books still convert in the AI era (Amazon as a search engine) and how to craft a million-dollar message

• 📈 The “story premium”: why products with stories sell dramatically better than those without

• 🧩 Practical ways to mix AI (b-roll, transcripts, outlines) without losing your human voice
  

Featured Guest:

Aurora Winter — Founder of Same Page Publishing; MBA with a neuroscience focus; TV writer/producer turned author and brand strategist. Author of “Turn Words Into Wealth”, creator of programs that help experts, leaders, and entrepreneurs translate ideas into books, videos, and revenue.

Episode Highlights:

• The 3-step messaging sequence: Novelty (croc brain) → Social proof (midbrain) → Story/data (cortex)

• Why face-forward video matters in an era of AI-generated content

• The YouTube (#2) / Amazon (#3) / AI search (GEO) trifecta for discoverability

• How to package ideas as stories people remember and act on

• Books as “seeds”: scaling your impact for years (even decades)
  

Connect and Explore More:

Host — Emanuel Rose

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
  

Guest — Aurora Winter

• LinkedIn: https://linkedin.com/in/AuroraWinter

• Website: https://aurorawinter.com/

• Free ebook + videos: https://turnwordsintowealth.com/
  

Further Reading or Resources:

• Blog recap of this episode: https://emanuelrose.com/harnessing-storytelling-and-ai-to-transform-marketing-strategies/

• Host site: https://emanuelrose.com/

• Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
  

What’s one customer story you can share this week—told through the croc-brain → social-proof → story sequence? Drop it below. If this episode helped, like, subscribe, and share—and hit the bell for new conversations on authentic marketing in the age of AI. 🔔

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