The online travel industry is spending big, with giants like Airbnb, Booking Holdings, Expedia, and Trip.com pouring a record-breaking $17.8 billion into marketing in 2024. In this episode, we explore the fierce competition driving these massive investments and how AI is reshaping travel marketing strategies. Plus, we dive into Vrbo’s latest move to fix a major flaw in its OneKey loyalty program—allowing property managers to give travelers more flexibility in redeeming rewards. How will this impact short-term rental hosts, travelers, and competitors like Airbnb? Tune in to find out!
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