In this wide-ranging conversation with Michael Cioni, CEO of Strada, we talk about the future of media workflows, how AI will help us work faster, and why he decided to build his company in public.📧 GET THE VP LAND NEWSLETTER Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: https://ntm.link/vp_landConnect with Michael & Strada:Strada - https://strada.techYouTube -  https://www.youtube.com/@Strada-TechInstagram - https://www.instagram.com/strada.techLinkedIn - https://www.linkedin.com/company/strada-techTikTok - https://www.tiktok.com/@strada.techMichael @ Linkedin - https://www.linkedin.com/in/michaelcioni/#############📺 WATCH MORE VP LAND EPISODESInside Coffeezilla's '$10,000,000' Virtual Production Studiohttps://youtu.be/FjAkmqJCbJYImaginario: Using AI to speed up video search and editinghttps://youtu.be/4WOb5Y1Qcp0Fully Remote: Exploring PostHero's Blackmagic Cloud Editing Workflowhttps://youtu.be/L0S9sewH61E🎧 LISTEN IN YOUR FAVORITE PODCAST APPApple Podcast: https://ntm.link/vs-appleSpotify: https://ntm.link/vs-spotifyOvercast: https://ntm.link/vp-overcast#############📝 SHOW NOTESWill we be filming less in a world with AI? A chat with Frame.io's Michael Cioni [NAB 2023]https://www.youtube.com/watch?v=qjM1HO3XghgREDucationhttps://www.red.com/reducationLight Iron: A Panavision Companyhttps://www.panavision.com/post-productionHuggingFacehttps://huggingface.coY Combinatorhttps://www.ycombinator.comReminihttps://remini.aiEvotohttps://www.evoto.aieMasteredhttps://emastered.comRODE Micshttps://rode.com/en/microphones#############⏱ CHAPTERS00:00 Introduction01:40 Gen AI vs. UtilityAI02:25 Overview of Strada03:15 Four Ts of Strada (Transfer, Transcode, Transcribe, Tanalyze) 08:50 Strada Stacks09:50 Private Beta Launch Event11:00 Consumer Technology vs. Professional Technology14:00 Advanced AI Search and Virtual Folders15:30 Bring-Your-Own Storage and Cloud Flexibility26:50 Indexing and Duplicate Assets28:55 Orchestration Layer and Timeline Visualization30:30 Transcibe and Tanalyze (Tag & Analyze)32:50 Unlimited Users and Pricing Flexibility38:00 Strada as a Marketplace for AI Models41:40 Integrating Strada with NLE45:35 Documenting Strada's Journey on YouTube53:15 Michael's Recommended AI Tools53:35 Remini AI54:40 Evoto56:15 eMastered57:15 Filling Skills Gap with AI01:00:00 Michael's Thoughts on AI (NAB vs. now)01:02:00 Limitations of Generative AI01:04:40 AI as a Utility in Real-Life Productions01:07:55 Potential of Mobile Filmmaking01:12:45 Why Apple's Camera Technology is Impressive01:19:20 Upcoming Launch and Roadmap 01:20:10 Outro