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Season 2 Episode 13 : Paying the price of silence (Guests Scott Fasano, Kathleen Fitzpatrick, Amy Hinote)

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Out in the open! Straight Fire VR speaks with guests about their outspoken opinions on three very important players in the industry: the three V’s, VRMA, Vacasa, and VRBO.

Joining us this week in the crossfire are two outspoken industry experts: the Founder of Seattle Vacation Homes, Andy Morris, and the Co-Founder and Chief Revenue Manager at Short Cutz, Michelle Marquis. Both go on record with co-hosts of Straight Fire VR, Miriam Ramsey and Steve Milo, to give us a behind-the-scenes look into the industry

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Straight Fire VR is keeping an eye on the market that is heating up in time for summer.

AirBnB’s stock prices have seen a rocket ride this past year and they have taken a bigger bite of the market share. Will it last and what does their high rise mean for the industry?

Also, does Expedia need an exit ramp for VRBO? Our experts debate. And with more troubling news over at Vacasa, will there be a saving grace in the horizon? Returning Guest Alex Nigg  the Founder & CEO at Properly, Inc debates these topics alongside Our co host Miriam Ramsey and host Steve Milo.

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Vacasa, a onetime Unicorn in the Vacation Rental industry is now a struggling property management company. With prices as of April 9, 2021 of of over $200 a share to now trading under $6.00, where did it all go wrong? Straight Fire VR performs an autopsy to investigate the cause of death. Our Guests former Vacasa Sales Executive Dan Sawyer and Vacation Rental Consultant Drew Ewing investigate what caused this massive hemorrhaging of their current cash situation

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VRMA is the largest Vacation Rental Manager's association in the world. Recent low attendance and leadership shakeups has raised eyebrows in the industry. Our panel guests Scott Leggat and Amber Carpenter do a deep dive to try to uncover what is at the root of recent chaos.

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The firestorm that the vacation world has seen in the last few years may have cleared the forest floor a bit and allowed the surviving players to grow. In this week’s episode, our guests speak about the players that are left on the board and the new moves they may take to raise capital and grow using a leaner and more profitable model. Guests Marcus Räder, Matt Golis, and Roopak Pati speak with Host Steve Milo about the new opportunities on the horizon. 

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Message Received? Answer: MAYBE. Have you noticed your emails falling short lately? Many property managers may have noticed their emails being sent coming up short, and this could be due to new changes over at Google.
If undeliverable messages and email kickbacks seem like a real “kick in the business,” it could be that your marketing team is unaware of how to maneuver these new email rules. If you are getting an ERROR message, now is not the time to ignore it! 2024 is an Election Year, which historically is a trying time for the hospitality industry, as consumers shy away from discretionary spending until election results are known.
We also discuss a share shift causing those who put all their eggs in a singular OTA or Direct Book basket to turn into basket cases. This week’s panel includes expert guests Scott Bunce, Vistage CEO, and Cabins for You COO. Also joining the discussion are VTRIP’s Scott Seay, Chief Strategy Officer, and Amber Carpenter, Hospitality Product Marketing Executive. We get the experts involved in the conversation with Steve Milo

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   If as a property manager you are feeling that the headwinds are quickly turning into a hurricane, you are not alone. Increasing labor prices, lowered ADR and shortened stays require a manager ro become more sophisticated with your marketing and data collection.  Straight Fire VR Episode 6 goes in depth with Jeff Robertson and Co Founder of ShortCuts on what can be done to mitigate these headwinds and how to potentially harness these hardships for a win.  When there are no "shortcuts" to success it is vital to KNOW SHORTCUTS.

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Women make up 70% of the vacation rental industry workforce but hold only a fraction of leadership roles. In this episode we speak with two female business owners about the landscape of the changing industry and technology challenges. We also touch upon recent domestic violence claims in the industry and how speaking up and standing together helps victims pick up the pieces personally and professionally.

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SPECIAL ALERT EPISODE! An urgent CALL TO ACTION is needed. Our latest Straight Fire VR episode outlines Florida SB 280 which passed the house and now threatens the industry if Governor De Santis signs it. Our fellow vacation rental owners and industry experts, Tiffany Edwards and Ben Edwards talk about the lobbying efforts being made on our behalf to stop this problematic bill. We ask that you contact the Governor and ask he NOT SIGN THE BILL.  Each one of your calls, letters and social media postings are needed to help protect the industry. 

Click the link below to watch the latest Straight Fire VR episode: House of STRs. Also available on Spotify and FM Player. 

@GovernorDesantis Please DO NOT SIGN SB 280.