Straight Forward

Straight Forward

By Kim McKayBusinessEntrepreneurship
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Straight Forward episodes

  • Create Expectations

    Creativity is the biggest predictor of success in business today.

    Everything you do in business should run through a lens of creativity.

    In this episode we talk about the power and importance of a skill that every single person has – creativity.

    Links:

    • The Ideas Bodega
      • 9 min
    • Baby got Strat!

      In Kim’s opinion, Strategy is the most over-used and most misunderstood word in the marketing lexicon.

      Kim gets straight to the point and explains what Strategy is and how you should approach it for maximum impact.

      9 min
    • Creating a business no one wants

      In this episode Kim talks about what keeps her up at night.

      We discuss the evolution of her business and how she re-launched a business she knows is right for the market but the market doesn’t know it wants….. yet.

      When your idea is ahead of it’s time, what would you do?

      6 min
    • Purpose

      What is your purpose? This little question holds fear for many and excitement for some. This episode covers the power of having a purpose but also asks the question – do we really need one?

      Links:

      • Matt Griggs
        • 10 min
      • Jump on the Brand Wagon
        This episode spells out the importance of brand. Jump on the brand wagon to understand the unconscious decisions people make every day and how you can grow the value of your business by focusing on brand.
        9 min
      • Make friends with Trends
        Trends, often overlooked, are the key marker of changing consumer behaviour and expectations. To future-proof your business or brand you need to know how to spot and participate in trends.
        10 min
      • Super Vision

        Having a vison guides us and unites us.

        In this episode we talk about the power of vision in business and ask the question; do you need one to succeed?

        Links:

        • Professor Scott Galloway
          • 11 min
        • Werk it, from anywhere

          We have been able to embrace the technology-enabled Future of Work for over 10 years. In 2020, it took a pandemic to move us forward into the future of work.

          We discuss what this means, how to embrace and how important it is that we don’t go backwards.

          Links:

          • Life at Springfield
          • Sleep retreat
          • The Goodnight Co
            • 14 min
          • What's important to you?

            Like fingerprints, our values are unique and shaped by our DNA and life experience.

            Make your values mean something and add real value to your business.

            This episode discusses values and the importance of mining deep to create a set of values that are unique to your business. Taking some time to do this will save you; when it’s time to dig deep.

            6 min
          • Embrace the Space

            A liminal space is the time between the ‘what was’ and the ‘next.’ It is a place of transition, a season of waiting, and not knowing.

            We are in that space right now. It’s important to talk about and how to use that space to your best benefit.

            Links:

            • Earthing movie
            • Klickx blog on liminal space
              • 7 min

            About Straight Forward

            From the publisher's feed

            Straight Forward is for business leaders who know that nothing in business is straight forward. This short-form podcast is packed full of ideas, inspiration and bullshit-free business advice that…