On this episode of Straight Lines, host Tim Neiman sits down with Jeff Hurley, President of the Trenton Thunder, one of minor league baseball’s most recognized franchises. From the team’s early days as a Double-A affiliate of the Detroit Tigers, Red Sox, and Yankees to its current role in the MLB Draft League, Jeff shares how the Thunder continue to thrive through community engagement, leadership, and an unwavering commitment to fan experience.

Tim and Jeff discuss:

The Thunder’s transition from affiliated baseball to the MLB Draft League

How to keep fans connected through change

Leadership lessons from over two decades in the game

What success really means in minor league baseball

The ongoing effort to bring affiliated baseball back to Trenton

Jeff’s story is one of loyalty, resilience, and purpose — a masterclass in keeping your lines straight on and off the field.

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