On this episode of Straight Lines, host Tim Neiman sits down with Ken Spangenberg, Chief Sales Officer of AWRE Sports, to talk about innovation, leadership, and how AWRE has reshaped video in baseball and softball. From his early days in coaching and facility management to driving one of the fastest-growing tech companies in the sport, Ken shares what it takes to listen, adapt, and build solutions coaches truly need.

Tim and Ken dive into:

The journey from coaching to leading a sports-tech startup

How AWRE’s fixed-camera systems are changing player development

Why video matters more than ever for today’s athletes

Leadership lessons from baseball that apply to business

The challenges and opportunities of scaling a small but explosive company

Ken’s story shows what happens when passion, clarity, and purpose all run in a straight line.

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