Straight Outta Crumpton

For HVAC businesses, mastering online visibility and reputation management has become a critical factor in achieving success. With the internet increasingly becoming the first stop for customers seeking services, the practice of digital marketing for the HVAC industry has been gaining traction. Chris Lollini, founder and CEO of Reputation Igniter, specializes in helping businesses leverage technology to enhance their digital footprints. As businesses struggle to adapt to the evolving digital landscape, understanding these dynamics is crucial.

How can HVAC companies optimize their digital marketing strategies to improve their online reputation and visibility?

In the latest episode of Straight Outta Crumpton, host Greg Crumpton and guest Chris Lollini dive into the intricate world of digital marketing for the HVAC industry.

The two discuss... 

The role of customer reviews in enhancing a company's online presence.

Techniques for improving search engine visibility for HVAC companies.

The impact of digital marketing strategies on customer acquisition and business growth.

Chris Lollini is the founder and CEO of Reputation Igniter, an innovative company that helps businesses improve their digital presence and customer engagement. With a background in engineering and a passion for technology, Chris combines his technical expertise with marketing acumen to offer tailored solutions to service industries. His work primarily focuses on enhancing online reputation through the strategic use of customer feedback and digital tools.

Despite the common emphasis on college degrees as the primary route to success, skilled trades offer a crucial and undervalued pathway for career development. As industries report a severe skills shortage, the necessity for a robust workforce of skilled laborers becomes undeniable. The Bureau of Labor Statistics highlights this urgency in its report on fast-declining occupations. Are skilled trades the underestimated backbone of our economy? How can we shift societal perceptions and promote skilled trades as a viable career option?

Join host Greg Crumpton on Straight Outta Crumpton as he welcomes Steve Turner, the founder of Bring Back The Trades. They dive into the essential role of trades in today's economy and discuss innovative ways to promote and revitalize these crucial careers.

Highlights from the discussion:

Challenges in the Trades: Addressing the current shortage of skilled tradespeople and the societal undervaluing of these essential careers.

Impact of Education on Trade Careers: How educational systems and parental perspectives can promote skilled trades as respected career paths.

Future of the Trades: Strategies to engage more young people and career changers in skilled trades through outreach, education, and incentives.

Steve Turner is the founder of Bring Back the Trades, an organization dedicated to promoting skilled trades as a desirable career option. With a personal journey rooted in the trades, Turner has evolved from an apprentice to a successful entrepreneur in the upholstery business, now leveraging his experience to advocate for the trades through scholarships and public outreach.

In this episode of Straight Outta Crumpton, host Greg Crumpton engages with Edwin Gil, the Chief Development Officer at the Latin American Coalition and a renowned artist. They explore the profound impact of art on community activism and development.

Gil shares his compelling journey from facing security threats in Colombia to becoming a key community development figure in Charlotte, North Carolina. His work interweaves art with social change, particularly through his project “Faces of Diversity,” which involves local communities creating art that celebrates their diverse identities. This project beautifies spaces, strengthens community bonds, and fosters a sense of belonging among participants.

Throughout the episode, Gil underscores the inclusive and unifying power of art in addressing social issues and connecting people from diverse backgrounds. His anecdotes of engaging young students in art projects that leave lasting impressions underscore the potential of art to inspire and mobilize community action. The conversation also delves into Gil’s current role in developing cultural programs that seek to amplify the visibility and influence of the Latin American community in Charlotte through educational and artistic initiatives.

This episode of Straight Outta Crumpton is a testament to the vital role that creativity and cultural expression play in societal progress and the empowerment of marginalized communities.

In the dynamic and complex field of HVAC and mechanical services, examining the career trajectories of industry professionals offers valuable insights into the necessary skills and adaptability for successful career development within the HVAC industry. The latest episode of Straight Outta Crumpton features Tim Gillespie, who shares his unique path from the Navy to HVAC expertise, reflecting the diverse backgrounds that contribute to the industry's innovation and growth. His story highlights the importance of adaptability and continuous learning in today's job market.

What does it take to transition from military service to a successful civilian career in a technical field like HVAC? In this episode, host Greg Crumpton and guest Tim Gillespie dive into the nuances of career development in the HVAC industry. The discussion spans Tim’s military background, his entry into the HVAC world, and his ongoing growth in the sector.

Main points of conversation:

Tim Gillespie’s transition from military life to a civilian career in HVAC.

Challenges and learning experiences encountered in adapting to the HVAC industry.

Future aspirations and advice for professionals navigating similar career paths.

Tim Gillespie, who serves as the Technical Operations Manager at commercial and industrial HVAC services provider Service Logic, brings a wealth of experience from his military service and over a decade in the HVAC industry. His background includes extensive hands-on and management roles, making him a valuable contributor to discussions on career development and industry standards.

A career evolution in HVAC takes many paths filled with challenges and opportunities for significant growth, from technical roles to leadership. As the sector evolves, professionals must adapt and expand their skill sets to thrive in increasingly complex environments.

In this episode of Straight Outta Crumpton, host Greg Crumpton engages with Tim Gillespie, the Technical Operations Manager at Service Logic, to explore the intricacies of career advancement in HVAC. Gillespie recounts his progression from an entry-level role to a critical management position, shedding light on the industry’s multifaceted nature of career development.

Crumpton and Gillespie's conversation includes:

• Career Transition Insights: Gillespie’s journey from the Navy to HVAC emphasizing the importance of adaptability and continuous learning in his rise to a managerial role

• The Role of Mentorship and Leadership in guiding professional growth

• Impact of Technical and Strategic Skills: The blend of technical expertise and strategic thinking required in leadership roles within HVAC

The HVAC industry is facing a pivotal moment, where the balance between maintaining strong relationships and adapting to new technologies determines the success of companies. With rapid advancements and shifting business dynamics, those who excel are the ones who have mastered the art of connecting deeply with clients and team members alike.

But how do companies in the HVAC industry maintain these essential relationships while navigating the complexities of a modern, tech-driven business landscape? What does it take to stay ahead in such a competitive field?

In the latest episode of Straight Outta Crumpton, host Greg Crumpton delved into the dynamic world of the HVAC industry, exploring the key factors that drive success and the importance of adapting to change. The episode featured an insightful conversation with Andy Graham, the President of Modern Heating and Air Conditioning, who shared his journey and experiences in the industry.

Key Discussion Points:

• Relationship Building: Andy Graham emphasizes the critical importance of building multi-layered relationships at all levels within a company and with clients. He shares how these connections are vital for sustained success, especially in an industry that relies heavily on trust and repeat business.

• Succession Planning and Company Culture: Graham talks about the importance of a strong company culture and effective succession planning. He shares how Modern Heating and Air Conditioning has successfully navigated leadership transitions without skipping a beat, ensuring continued growth and stability.

Andy Graham is the President of Modern Heating and Air Conditioning. With a career spanning over three decades, Graham started his journey in HVAC right out of college, working for various companies before purchasing Modern Heating and Air Conditioning with his business partner. His leadership has been instrumental in growing the company tenfold, with a focus on relationship building, ethical business practices, and embracing new industry technologies. Graham holds a degree in Mechanical Engineering and is a professional engineer.

Leadership in the HVAC industry is more than just managing operations; it's about inspiring teams, making critical decisions under pressure, and building relationships based on trust. As the industry faces increasingly complex challenges, the need for effective leadership has never been more crucial. 

What does it take to lead successfully in an industry where every decision can have significant consequences? How do you build a career that not only thrives but also uplifts those around you?

In the latest episode of Straight Outta Crumpton, host Greg Crumpton sat down with Jeremy Melton, Senior Account Manager at HVH Mechanical Partners, a Service Logic Company based in Covington, Georgia. The conversation delved into Jeremy's two-decade journey in the HVAC industry, his approach to leadership, and the transformative power of mentorship.

Key Points of Discussion:

• The Role of Trust in Leadership: Milton emphasizes how trust forms the foundation of all successful relationships in business, particularly in the HVAC industry where the stakes are high.

• Navigating Challenges in a High-Stakes Environment: Milton shares insights on managing critical operations, such as large-scale equipment lifts and shutdowns, and the importance of meticulous planning and execution.

• Mentorship and Growth: The discussion highlights the significance of mentorship in shaping a successful career, with Milton reflecting on his own experiences and the mentors who guided him.

Jeremy Milton has been in the HVAC industry for over two decades. Starting his career right out of high school, Milton has climbed the ranks through dedication, hard work, and a passion for leadership. He now serves as the Senior Account Manager at HVH Mechanical, where he continues to inspire and lead, ensuring that both his clients and team members thrive.

Article written by MarketScale.

In today’s rapidly changing job market, a skilled trades career offers a viable and attractive option, especially for the younger generations exploring alternatives to traditional college education. Recent trends indicate a significant shift in interest in these hands-on professions.

On Straight Outta Crumpton, host Greg Crumpton engages in a lively conversation with Nicole Bass, an HVAC Industry Leader. They discuss the evolving landscape of skilled trades and the increasing interest among younger generations, particularly Gen Z, in pursuing careers that offer stability and fulfillment.

Bass shares her journey in the commercial, industrial HVAC sector, highlighting her efforts to attract younger generations through platforms like TikTok and her educational initiative, jointhetrades.com. She emphasizes the importance of skilled trades and how they provide a rewarding career path and essential services that keep the modern world functioning.

Key Points from the Episode:

• The growing awareness and interest in skilled trades among young people and the re-evaluation of the traditional push towards college have led many opting for technical training and apprenticeship programs that lead directly to employment

• The generational shift in attitudes towards education and careers

• Inspiring success stories, such as a young entrepreneur who started a mobile car detailing business and transitioned into an HVAC apprenticeship, showcasing the entrepreneurial spirit and resourcefulness of today’s youth

• Advocating for greater inclusion of women in skilled trades through initiatives like Women in HVAC and highlighting the analytical and problem-solving skills women bring to these professions

• The challenges of marketing skilled trades to younger generations and the need for employers to modernize their recruitment strategies to attract a diverse workforce

• Future directions for promoting skilled trades, including better educational programs, employer support for training, and more effective communication of the benefits of these careers

The conversation between Crumpton and Bass underscores the vital role of a skilled trades career in today’s economy and the promising opportunities it offers. As awareness grows and more young people consider these career paths, the skilled trades sector stands poised for a renaissance, driven by a new generation eager to build and maintain the infrastructure of the future.

Article by MarketScale

In the dynamic world of skilled trades, the HVAC industry is witnessing a significant transformation driven by leaders like Nicole Bass. With a growing emphasis on practical education and the shift in generational perspectives towards career choices, the discussion around HVAC careers is more relevant than ever. Today, we delve into the inspiring journey of Bass and her impact on the industry.

As the skilled trades sector faces a substantial shortage of workers, the stakes have never been higher. The demand for HVAC technicians is surging, with a notable 16% increase in technical school enrollment over the past year. This trend indicates a shift in how young people, particularly Gen Z, are viewing career paths beyond traditional college routes. But what does it take to succeed in this industry, and how can we encourage more people to explore these rewarding opportunities?

What strategies can industry leaders employ to attract and retain talent in the HVAC sector, and how can we make these careers appealing to the younger generation?

Welcome to Straight Outta Crumpton, hosted by Greg Crumpton. In this episode, Greg sits down with Bass, a prominent figure in the HVAC industry, to discuss the evolving landscape of skilled trades. They explore the growing interest in HVAC careers among young people, the importance of quality education, and the need for innovative recruitment strategies.

The two discuss...

Generational Shifts in Career Choices: The discussion explores how Gen Z is more open to exploring career options beyond college and the role of fiscal awareness in this shift.

The Importance of Practical Education: The discussion further highlights the need for hands-on experience combined with theoretical learning in HVAC training programs.

Attracting Diverse Talent: The duo delve into the significance of including women in the skilled trades and the benefits they bring to the industry.

With years of experience in training and apprenticeship programs, Bass has been instrumental in advocating for skilled trades through platforms like TikTok and Join The Trades. A working mother and a passionate promoter of the HVAC industry, her innovative approach has made her a respected influencer in her field.

In the latest episode of Straight Outta Crumpton, host Greg Crumpton sat down with Mike Dunn, the President of Rogers Mechanical Contractors. The conversation delved into Mike's extensive career in the mechanical industry, his leadership style, and the importance of building lasting relationships. During the conversation, Mike shared invaluable insights on the key to building a successful business in the mechanical industry.

Mike shared his journey from starting in the field to leading a well-respected mechanical company. He emphasized the significance of mentorship, drawing on his experiences with influential figures like Greg's father, John Crumpton. The discussion also covered the challenges of the current labor market, the future of the industry, and the key to building a successful business in the mechanical industry by valuing employees and fostering a family-like environment.