Straight Shot

AUDIO VERSION - Today is our final episode in the Lessons From Coca-Cola series. We've walked with them through their history, pulling valuable marketing lessons that are still relative to business today. In this episode, we wrap up the Coke experience by discussing a few more creative marketing adventures.

Available in HD at https://youtu.be/-xS8hbOW-10

Today is our final episode in the Lessons From Coca-Cola series. We've walked with them through their history, pulling valuable marketing lessons that are still relative to business today. In this episode, we wrap up the Coke experience by discussing a few more creative marketing adventures.

Available in HD at https://youtu.be/-xS8hbOW-10

On the Straight Shot app, click [ ] on the top right of the screen for full screen.

AUDIO VERSION - Today, we discuss the famous Cola Wars and the uprising of Pepsi Cola. We'll explore how the competitors have differentiated themselves in the marketplace, the famous launch of New Coke and its impact on the lives of consumers everywhere.

Also available in HD at https://youtu.be/HbKv09Cx-jM

Today, we discuss the famous Cola Wars and the uprising of Pepsi Cola. We'll explore how the competitors have differentiated themselves in the marketplace, the famous launch of New Coke and its impact on the lives of consumers everywhere.

Also available in HD at https://youtu.be/HbKv09Cx-jM

On the Straight Shot app, click the box in the top right corner to make the video full screen.

Continuing in our Lessons From Coca-Cola series, we explore the mystery surrounding the Coca-cola formula, the imitators, and the war.

Also available in HD at https://youtu.be/CdzX83OjjlM

On the Straight Shot app, click the box in the top right corner to make the video full screen.

Continuing in our Lessons From Coca-Cola series, we explore the mystery surrounding the Coca-cola formula, the imitators, and the war.

Also available in HD at https://youtu.be/CdzX83OjjlM

On the Straight Shot app, click the box in the top right corner to make the video full screen.

Join us as we discuss the business career of George Lucas and glean a few lessons from his experience with one of the galaxy's biggest brands - Star Wars. Special guest Frank Scott joins us in the studio as we walk through Lucas's life as an entrepreneur and the challenges and struggles he faced when building the Star Wars franchise.

Also available in HD video at https://www.youtube.com/watch?v=g-jsEGxFvPA

AUDIO VERSION: Join us as we discuss the business career of George Lucas and glean a few lessons from his experience with one of the galaxy's biggest brands - Star Wars. Special guest Frank Scott joins us in the studio as we walk through Lucas's life as an entrepreneur and the challenges and struggles he faced when building the Star Wars franchise.

Also available in HD video at https://www.youtube.com/watch?v=g-jsEGxFvPA

AUDIO VERSION: Today we continue our series on the Lessons From Coca-Cola. In this Part 3 of the series, we discuss the company's commitment to marketing, the consistency in brand messaging, campaign development, promo items, and seasonal advertising.  

Also available in UHD at https://youtu.be/Tp7RddpjA9E

Today we continue our series on the Lessons From Coca-Cola. In this Part 3 of the series, we discuss the company's commitment to marketing, the consistency in brand messaging, campaign development, promo items, and seasonal advertising.  

To make fullscreen on the Straight Shot app (available in your smartphone's app store), click the box in the top right corner.