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BEHIND THE BOTTLE – SOCAL COCKTAIL & SPIRITS FEST 2026!
Join Host Thomas Howard aka DJ Doc and Co-Host Andre Hobbs for another exciting edition of Behind The Bottle, a featured segment on the Straight Talk with DJ Doc Podcast Platform, as we take you inside the SoCal Cocktail & Spirits Fest 2026, held at the beautiful Gillette House in Irvine, California!
During this exciting event, we had the opportunity to sit down with SIP Awards Founder and CEO Pouya "Paul" Hashemi along with several award-winning spirits brand owners and entrepreneurs, hearing firsthand about their journeys, the inspiration behind their brands, the craftsmanship involved in creating their spirits, and what makes their products stand out in the competitive spirits industry.
Fast Moving Consumer Goods Owner, Sandro Piancone, was one of the sponsors that made sure these spirit owners had the opportunity to be branded nationally.
Attendees enjoyed an engaging atmosphere celebrating the world of cocktails and premium spirits, with opportunities to discover unique brands, experience tastings, connect directly with industry professionals, and learn about the creativity and passion behind the bottle.
Behind The Bottle is more than just a conversation about spirits. It's about the people, the passion, the business, and the stories that bring each bottle to life!
Host / Producer Thomas Howard: https://poplme.co/djdocsd/share
Co-Host Andre Hobbs: http://www.andrehobbs.com
Sponsor Fast Moving Consumer Goods Sandro Piancone: fmcgstock.com
Guests:
SIP Awards Paul Hashemi & Artika Negahdar: Sipawards.com
Waterloo Gin Company Jean Marie Sperling: waterloogincompany.com
Status Wines Rob Tangipa: status wines.com
Wooler Brands Amy Wooler: woolerbrands.us
Matiari Tequila Dave Welch: sansws.com
San Hagen Tequila Stine Kidemose Jensen: sanhagen.com
Nafta Distributors Nuri Alajl: naftadist.com
Casa Ajurra Bardia Vahidi PhD: casaAjurra.com
High Mountain Spirits Jeffrey Su: highmountainspirits.com
Vieroma Cacao Liquer Maria Jose Rojas / Kasha
Touloei: vieroma.com
Drunken Bean Coffee Whiskey Claudia Hoyser: centerfirespirits.com
Bushwood Spirits Matt Bulle: bushwood.com
In this episode, Thomas & Dr. Carlos Sanchez, discuss his journey from cardiology to wellness entrepreneurship, emphasizing prevention and holistic health strategies to improve quality of life.
Key Topics
Takeaways:
Guest Dr. Carlos Sanchez: https://www.instagram.com/drcarlossanchez1?obrf=NmN3azFvM2JtNmRo
Sponsor R.O.C. Media: https://www.instagram.com/r.o.c._media?igsh=MWg4N3hqcjhsaTh4aQ%3D%3D&utm_source=qr
Host / Producer Thomas Howard: https://poplme.co/djdocsd/share
Thomas speaks with Author Pearl Howie who shares her inspiring journey from growing up in England to becoming a prolific author and traveler.
She discusses overcoming fears of success, the impact of her childhood environment, and her unique approach to living life fully.
Key Topics:
Guest Pearl Howie: pearlhowie.com
Host / Producer Thomas Howard: https://poplme.co/djdocsd/share
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In this episode, Thomas Howard aka DJ Doc interviews Sontrell Hawkins-Woods about surrogacy, her personal journey, and how she's helping others navigate the process. They discuss the importance of informed decision-making, ethical practices, and building strong relationships in surrogacy.
Key Topics:
Guest: Sontrell Hawkins-Woods: https://www.linkedin.com/in/sontrell-hawkins-woods
Sponsor Royal Serene: https://www.instagram.com/tasha.da.esthi?psln=OHN6enFyZmsxeDk0
Host / Producer Thomas Howard: https://poplme.co/djdocsd/share
In this episode, Sonya Bellamy Jones shares her inspiring journey from a challenging childhood to becoming a wellness advocate, dance instructor, and community leader.
She discusses the following
Guest Sonya Bellamy Jones: https://www.instagram.com/ahead_movements?srtk=ZWYyNndpOHIzazdi
Sponsor Royal Serene: https://www.instagram.com/tasha.da.esthi?obrf=OHN6enFyZmsxeDk0
Host / Producer Thomas Howard: https://poplme.co/djdocsd/share
Behind The Bottle is a featured segment on the Straight Talk with Dj Doc podcast platform that goes beyond the label to explore the people, stories, creativity, and passion behind the spirits and beverage industry.
Hosted by Thomas Howard, aka Dj Doc, alongside Co-Host Andre Hobbs, Behind The Bottle was recorded on location at the 17th Annual San Diego Spirit Festival, which was held at the Museum of Contemporary Art San Diego in La Jolla. They brought listeners into conversations with entrepreneurs, brand creators, industry professionals, and the people helping shape the culture surrounding today’s spirits.
In this special edition, Dj Doc and Andre connect with Liz Edwards, Founder / Director of the festival, whose vision brings brands, industry professionals, and consumers together for a unique celebration and experience. The conversation also highlights Sandro Piancone, Sponsor and Co-Owner of Fast Moving Consumer Goods, and his role in supporting the festival and helping beverage brands gain greater exposure in the marketplace.
From discovering what goes into building a successful festival to learning about the business, branding, relationships, and personalities behind the bottles we see on the shelves, this episode offers listeners a look at an industry that is about much more than the drink itself.
Behind The Bottle — where we discover the story, the people, and the passion behind every pour.
Host Thomas Howard: https://poplme.co/djdocsd/share
Co-Host Andre Hobbs: http://www.andrehobbs.com
Liz Edwards: sandiegospiritsfestival.com
Sandro Piancone: https://www.linkedin.com/in/sandropiancone
Siren's Tale owner, Brad Starky: sirenstalevodka.com
Sun God Owner, Ben Ward: drinksungod.com
Noche Vida Owner, Gary A. Roahrig: nochevida.com
El Nacimiento Tequila, Stephanie Grande: Elnacimientotequila.com
Catchher Icecream Owner, Sheena Lyte: https://www.instagram.com/catchher_icecream?igsh=NTc4MTIwNjQ2YQ==
Mean Jeans Beverage Services and Bar Essentials Owner, Val Stewart: https://s.blinq.me/tavvVxB6xleQ?bs=icl
In this episode, your host Thomas Howard speaks with Sandro Piancone who shares his journey as a serial entrepreneur, author, and founder of the Sip, Smoke, and Savor series.
Sandro is also the Co-Owner of Fast Moving Consumer Goods. They explore the challenges of launching and marketing spirits and consumer goods, balancing family life with entrepreneurship, and the importance of networking and education in business success.
Guest Sandro Piancone: https://www.linkedin.com/in/sandropiancone
Sponsor R.O.C. Media: https://www.instagram.com/r.o.c._media?igsh=MWg4N3hqcjhsaTh4aQ%3D%3D&utm_source=qr
Host / Producer Thomas Howard: https://poplme.co/djdocsd/share
Join Thomas Howard, aka DJ Doc, for another engaging episode of Straight Talk with DJ Doc, featuring special guest Misha Stone. In this conversation, DJ Doc sits down with Misha to explore her journey, experiences, and the passion that continues to drive her forward.
Through an open and authentic discussion, Misha shares valuable insight into the lessons she has learned, the challenges she has overcome, and the importance of staying focused on purpose and personal growth. The conversation reflects the heart of the Straight Talk with DJ Doc platform—motivation, inspiration, education, health, and wellness—while giving listeners an opportunity to get to know the person behind the story.
Misha is the owner of Punky Produce Farm and Daydreamers Landing event space and community living roo.m
Tune in for an inspiring conversation filled with real stories, real experiences, and Straight Talk with Misha Stone and DJ Doc.
Guest Misha Stone: https://www.instagram.com/daydreamerslanding?stkn=MW1qOWZuZjk0NWNhaQ==
Sponsor Royal Serene: https://www.instagram.com/tasha.da.esthi?stkn=aDIxc3UxNzNjd3pm
Host / Producer Thomas Howard: https://poplme.co/djdocsd/share
In this special episode of “Straight Talk with Dj Doc,” DJ Doc sits down with President, Shatia Moore, of the Women of Southeast San Diego for an uplifting conversation centered on community, empowerment, leadership, and making a positive difference. Shatia Moore shares the vision behind this group of women and how they are working together to inspire, educate, support, and create opportunities for individuals and families throughout Southeast San Diego.
The conversation highlights the importance of women using their voices, experiences, talents, and resources to strengthen their communities.
From motivation and inspiration to education, health, wellness, mentorship, and community involvement, this episode celebrates women who are committed to helping others succeed while creating meaningful change where they live and serve.
https://www.instagram.com/womenofsoutheast_sd?stkn=MTZzMHExOHFuMzdqYg==
Host / Producer Thomas Howard: https://poplme.co/djdocsd/share
On this edition of Cover 2 Cover, host Thomas Howard sits down with Dr. Lawrence McNair for an engaging conversation about his book, "Life is Too Big To Be Average", the inspiration behind it, and the powerful message he hopes readers will take away.
Dr. McNair shares insight into his journey as an author and the experiences that helped shape his work. Tune in to Cover 2 Cover, a segment of the Straight Talk with Dj Doc podcast platform, as we celebrate authors, their stories, and the purpose behind the book.
Guest Dr. Lawrence McNair: https://lawrencemcnair.com/
Host / Producer Thomas Howard: https://poplme.co/djdocsd/share
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