Have you ever purchased someone's offer because it *sounded so damn good*, only to find out it wasn't what you thought?!
Or worse, didn't even come close to delivering on its promises?
The old paradigm of content creation has been based primarily on *wounded masculine* scarcity tactics. We've been taught to unconsciously shame our audience into submission, eliciting a deeply disempowered purchasing response.
The question is? Can you still fill your offers without all of the "urgency" + "scarcity"?
What happens when you sell from possibility + pleasure, instead of pain?
We break it all down for you
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