Strange Coordinates

How did a nondescript running shoe like New Balance become a millennial fashion statement? Topher Burns and Robert Balog explore the surprising intersections of atheltics, fashion, inequality, and barnyard animals.

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Learn about our approach to Bot-Friendly Branding: https://www.weareterritorial.com/bot-friendly-branding

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com and follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

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Want to see our faces while we talk? You can also find Strange Coordinates wherever you get your podcasts.

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Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/

In our latest Strange(r) Coordinates interview, Eli Altman of A Hundred Monkeys gives us insight into the world of naming. Also, we explore how he thinks of sustainable growth and why the least-tenured person at his company has been there for six years.

It’s the best of interviews, it’s the… blurst of interviews?

Eli Altman on LinkedIn

A Hundred Monkeys on LinkedIn

Subscribe to our mailing list

Learn about our approach to Bot-Friendly Branding

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com and follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

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Want to see our faces while we talk? You can also find Strange Coordinates on YouTube.

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Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/

Watch the full webinar here

Subscribe to our mailing list

AI comes up a lot on Strange Coordinates, and it comes up a lot in our ad agency’s work as well. You might have a brand people love, but if you can make AI love it too, you can tap into a whole new world of growth. We recently held a webinar with our co-founder Topher Burns and Brian Stempeck of Evertune AI for a conversation about what it means for a brand to be ready for the AI revolution; we’re including it here as a bonus episode for our podcast listeners / watchers.

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com and follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Learn more about Evertune at https://www.evertune.ai/

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Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/

Register for our upcoming webinar on the intersection of AI and brand design

Our Chiquita episode bounces between anthropomorphic fruit mascots and Columbian death squads, with a lot of thoughtful criticism of greenwashing and cultural insensitivity in between. Classic #StrangeCoordinates.

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com and follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Subscribe to our mailing list

-

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube.

-

Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/

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On our latest Strange(r) Coordinates, we talk to Sree Sreenivasan, digital mentor and expert in training people to adopt generative AI. Aydan and Topher chat with Sree about how this disruption might compare with the social media revolution of the 2010s, and how we can collectively envision a better future for this nascent technology.

Find out more about Digimentors:

https://www.digimentors.group/

https://www.linkedin.com/company/digimentors/

Check out Sree’s NYT Readalong series: https://www.youtube.com/watch?v=fEB5yMzF2sQ&list=PLpcj64uXCCR-TTeP4RrCnF9pAYutl4iuL&index=2

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com and follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

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Want to see our faces while we talk? Watch instead! You can find Strange Coordinates on YouTube: https://www.youtube.com/@StrangeCoordinates

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Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/

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Follow territorial on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow Aydan on LinkedIn: https://www.linkedin.com/in/sreenivasan/

Subscribe to our mailing list: https://forms.gle/YH9y99y1d9ZVKNm28

Eleven episodes in, and it feels like our podcast is aging gracefully. That’s why it feels like a perfect time to twist the cap on Oil of Olay, also known as Olay — depending on how old you are. Topher and Robert explore the various ways Olay has been ahead of its time and unfortunately very much of its time throughout its storied history.

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com and follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

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Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/

-

Subscribe to our mailing list: https://forms.gle/YH9y99y1d9ZVKNm28

In our new episode on Cuisinart, we learn that Weird Al Yankovic described his brain as a “pop culture Cuisinart.” Interestingly, the episode itself is a sort of pop culture food processor, full of digressions on topics like Macbooks, 30 Rock, American spycraft, and even Con Air (1997).

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com and follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

-

Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

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Subscribe to our mailing list: https://forms.gle/YH9y99y1d9ZVKNm28

If you’ve worked with territorial over the last three years, you’ve experienced our signature flavor. For 2025, we’re truly kicking things up: joining us to explain what’s changing is Aydan Sarikaya.

Check out Aydan’s GoodReads profile

Topher’s gardening podcast, Clippings

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com and follow us on LinkedIn

-

Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

-

Follow territorial on LinkedIn

Follow Aydan on LinkedIn

Subscribe to our mailing list

Why do Ferrari, Porsche, and Ducati all have black stallions emblazoned on their logos? The answer is probably more interesting than you think — from both a historical and sociological perspective! 

Topher and Robert are firing on all cylinders as Strange Coordinates covers Ferrari’s identity and origins.

Links discussed in the episode:

Most Mentioned Vehicles in Rap and Hip-Hop Songs: https://www.caranddriver.com/features/g26087850/cars-in-rap-hip-hop-songs-music/

These Are The 12 Most-Mentioned Cars In Hip-Hop: https://www.highsnobiety.com/p/expensive-cars-rappers-favorite/

Ferrari Logo History: https://www.ferrarilakeforest.com/manufacturer-information/ferrari-logo-history

The tale of the domesticated horse: https://knowablemagazine.org/content/article/living-world/2022/tale-domesticated-horse

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com and follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

-

Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

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Subscribe to our mailing list: https://forms.gle/YH9y99y1d9ZVKNm28

’Tis the season for… brand activations? PR is all about creating a moment that grabs attention — and few moments hold our collective attention like the holidays. On our latest Strange(r) Coordinates, we talk to Maureen Golga of Weber Shandwick about how some brands are able to cut through the noise in the hectic final stretch of the year.

More info on the answers to the “Off Brand” quiz:

“When Christmas Started Creeping”, Contingent Magazine

“Christmas Season Starts Earlier Every Year!”, Slate

“Consumer Spending Trends: How Much Will Holiday Shoppers Spend This Year?”, Salsify

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com and follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

-

Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

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Follow territorial on LinkedIn

Follow Maureen on LinkedIn

Subscribe to our mailing list