Stranova

"Virtual Distance", with Dr. Karen Sobel Lojeski, CEO of Virtual Distance International. As the business environment grows more intense internally and business expands more globally, it is getting tougher and tougher to stay in close contact with our most important business associates and employees. In our podcast interview this time, Dr. Lojeski helps us understand how this “virtual distance” between our people networks grows -- and what steps we can take to shrink that “virtual distance” down to a more manageable scale in the future. The end result of such steps can be increased company innovation, improved job performance for individuals and teams, and dramatically improved business results.

"Virtual Distance", with Dr. Karen Sobel Lojeski, CEO of Virtual Distance International. As the business environment grows more intense internally and business expands more globally, it is getting tougher and tougher to stay in close contact with our most important business associates and employees. In our podcast interview this time, Dr. Lojeski helps us understand how this “virtual distance” between our people networks grows -- and what steps we can take to shrink that “virtual distance” down to a more manageable scale in the future. The end result of such steps can be increased company innovation, improved job performance for individuals and teams, and dramatically improved business results.

"The Evolution of the Israeli High-Tech Ecosystem," with Shai Schiller, Chairman and CEO of Modula, Ltd. In terms of profitable ideas generated per square mile, the country of Israel houses one of the most innovative and entrepreneurial high-tech communities in the world, rivaled perhaps only by Silicon Valley. Unfortunately, that same community has had problems leveraging its technological leadership into the ability to build large companies based on these ideas. Why that may have come to pass -- and what is already happening that may change all that -- is explored in detail in today's episode.

"The Evolution of the Israeli High-Tech Ecosystem," with Shai Schiller, Chairman and CEO of Modula, Ltd. In terms of profitable ideas generated per square mile, the country of Israel houses one of the most innovative and entrepreneurial high-tech communities in the world, rivaled perhaps only by Silicon Valley. Unfortunately, that same community has had problems leveraging its technological leadership into the ability to build large companies based on these ideas. Why that may have come to pass -- and what is already happening that may change all that -- is explored in detail in today's episode.

"Softpress's Freeway Pro: Software Strategy for the Niche Player," with Ian Schray, U.S. Marketing Manager of Softpress Systems, Ltd. major player and a scattering of smaller players scrambling for their own piece of the market. One company that has found a way to rise above it all is Softpress Systems Ltd. of England with their flagship web design product, Freeway Pro. This product, which evolved from an earlier page layout product for Apple’s Mac computer line, has grown into a strong competitor through a combination of continuous innovation, strong attention to strategic partnerships, and careful attention to the needs of the fanatical Mac user community. Learn how Softpress Systems made this happen and how their string of strategic innovation continues with their latest release, Freeway Pro 5, from Softpress’s U.S. Marketing Manager, Mr. Ian Schray.

"Softpress's Freeway Pro: Software Strategy for the Niche Player," with Ian Schray, U.S. Marketing Manager of Softpress Systems, Ltd. major player and a scattering of smaller players scrambling for their own piece of the market. One company that has found a way to rise above it all is Softpress Systems Ltd. of England with their flagship web design product, Freeway Pro. This product, which evolved from an earlier page layout product for Apple’s Mac computer line, has grown into a strong competitor through a combination of continuous innovation, strong attention to strategic partnerships, and careful attention to the needs of the fanatical Mac user community. Learn how Softpress Systems made this happen and how their string of strategic innovation continues with their latest release, Freeway Pro 5, from Softpress’s U.S. Marketing Manager, Mr. Ian Schray.

"Just Water", with Assaf Barnea, CEO and Founder of The Kinrot Incubator. In our interview with entrepreneur Assaf Barnea, you will hear about a highly unusual type of business startup, an incubator specializing in projects related to all aspects of water technology, from water purification to the methodology of moving water through a system. In addition, you will learn about what is to many of us an even more innovative way of creating a business incubator: in a public/private partnership with the government of Israel itself, where the government takes on most of the risk -- and everyone reaps the benefits. It is a great story of what such collaboration can do -- and can mean in the future -- for all of us.

"Just Water", with Assaf Barnea, CEO and Founder of The Kinrot Incubator. In our interview with entrepreneur Assaf Barnea, you will hear about a highly unusual type of business startup, an incubator specializing in projects related to all aspects of water technology, from water purification to the methodology of moving water through a system. In addition, you will learn about what is to many of us an even more innovative way of creating a business incubator: in a public/private partnership with the government of Israel itself, where the government takes on most of the risk -- and everyone reaps the benefits. It is a great story of what such collaboration can do -- and can mean in the future -- for all of us.

"Urban Planning Using ASU's Decision Theater, with Dr. Deirdre Hahn, Associate Director".

Planning the future of our cities has become far more complex than ever before, involving considerations of population age distributions, the need for schools, traffic flow, tax revenue planning, pollution concerns, weather patterns, and of course the regional land features themselves. Complex computer models are often required, using tools that are well beyond what might be ordinarily available to any given region. Arizona State University’s Decision Theater innovation, a computerized immersive visualization environment with extensive modeling tools and developed only a few years ago, is now making it possible for cities around the world not only to plan far more systemically for that future, but also to visualize how their current decisions may affect many future generations to come. Listen and learn how this idea came to pass -- and how it's been used to reinvent the future of cities from all over the world.

"Viral Marketing Using Online Games, with Matt Ramsay", Business Development Director of InBox Digital.

With its seemingly effortless ability to spread the word rapidly about new products and services, viral marketing has become advertising’s modern equivalent of the Holy Grail. One of the most important segments of this new field is Viral Gaming, in which your product or service is featured in a custom-designed online computer game. The game keeps you on the site while educating your customers on all the aspects of your product. And even better, the game gets passed around from customer to customer in record time and with little intervention from you, because it is fun to play -- all at the same time that it spreads the word about your company’s message.

In our current interview with Matt Ramsay, Business Development Director of InBox Digital, one of the biggest players in digital marketing, you will learn about how Viral Gaming works -- and why it just might change the way you think of marketing your company in the future.