Deal Playbook with Tom Shipley

Strategic Acquisitions and Long-Term Vision: E-Commerce Growth with Brian Burt


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Brian Burt, founder of Canopy Management, shares his incredible journey from a scrappy Amazon seller to leading one of the fastest-growing e-commerce agencies in the country. Brian breaks down the strategic role acquisitions played in scaling his business, revealing how buying companies unlocked massive growth opportunities. From leveraging TikTok Shop's powerful affiliate network to designing innovative pricing models, Brian offers game-changing insights into building multi-platform success. Whether you're an e-commerce entrepreneur or a growth strategist, this episode is packed with actionable takeaways on scaling fast, fostering client relationships, and staying ahead in the ever-evolving digital landscape.

Chapters

  • 00:00:00 – Unlocking TikTok Shop Success: How Affiliates are Changing the Game
  • 00:01:00 – Meet Brian Burt: From Scrappy Startup to Scaling E-commerce Empires
  • 00:02:00 – Building Canopy Management: Lessons from Growing a Multi-Platform Agency
  • 00:04:05 – The Power of Acquisitions: How Strategic Buys Built Canopy’s Backbone
  • 00:06:54 – Innovating Pricing Models: Creating Win-Win Client Success Stories
  • 00:13:41 – Relationships and Vision: Brian’s Path to Long-Term Growth and Future Plans
  • 00:15:34 – Final Takeaways: What’s Next for E-commerce Titans and Industry Disruptors

Links and Resources

  • Brian on LinkedIn
  • Canopy Management
  • Tom Shipley 
  • Tom on LinkedIn
  • Agency Ventures Aggregator 

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Deal Playbook with Tom ShipleyBy Tom Shipley