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Strategic Content Planning For Multi-Six Figure Online Businesses #232
Throwing content spaghetti on the wall–and hoping it sticks–is not a strategic content plan. Discover the secret to getting maximum ROI from your content with strategic content planning–a must for visionary CEOs and established, sophisticated online businesses.
Strategic Content Planning is the opposite of “spray and pray” content marketing, and involves having a clear plan and specific goals in place to achieve business and marketing objectives. Creating content that builds upon foundational brandscaping is essential, and content should be distributed in an intentional way on the right platforms to ensure the right people see it. Content should also take people on a journey and overcome buyer hesitancy by giving them a new perspective or a quick win.
In this episode, you will learn the following:
* Discover the alternative to “throwing content spaghetti on the wall” and learn how to strategically plan your content.
* Uncover the secrets to creating content marketing that works, and learn how to ensure you get the most ROI from your content.
* Find out how to build trust with your audience over time, and discover how to overcome buyer hesitancy.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:01:11] Content strategy is often misunderstood as a plan for writing content.
[00:03:38] The key is having a clear plan and specific goals you want to achieve.
[00:04:50] Getting to the “execution with ease” stage of digital marketing means embracing strategy. Strategic content is like the secret sauce that brings together all your content marketing efforts.
[00:06:07] Before you start churning out content, it’s important to do some foundational brandscaping.
[00:09:31] Pro tip for creating content marketing that actually works.
[00:10:41] How are you going to distribute your information? What content formats will you focus on?
[00:13:42] The third leg of the triangle is choosing content topics that are impactful.
[00:15:05] There’s two tests I like to put content through to make sure that they’re doing this.
[00:18:10] I have a free template available for you over in my show notes. It’s intentionally simple.
[00:19:21] The four questions every content strategy should answer
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Throwing content spaghetti on the wall–and hoping it sticks–is not a strategic content plan. Discover the secret to getting maximum ROI from your content with strategic content planning–a must for visionary CEOs and established, sophisticated online businesses.
Strategic Content Planning is the opposite of “spray and pray” content marketing, and involves having a clear plan and specific goals in place to achieve business and marketing objectives. Creating content that builds upon foundational brandscaping is essential, and content should be distributed in an intentional way on the right platforms to ensure the right people see it. Content should also take people on a journey and overcome buyer hesitancy by giving them a new perspective or a quick win.
In this episode, you will learn the following:
* Discover the alternative to “throwing content spaghetti on the wall” and learn how to strategically plan your content.
* Uncover the secrets to creating content marketing that works, and learn how to ensure you get the most ROI from your content.
* Find out how to build trust with your audience over time, and discover how to overcome buyer hesitancy.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:01:11] Content strategy is often misunderstood as a plan for writing content.
[00:03:38] The key is having a clear plan and specific goals you want to achieve.
[00:04:50] Getting to the “execution with ease” stage of digital marketing means embracing strategy. Strategic content is like the secret sauce that brings together all your content marketing efforts.
[00:06:07] Before you start churning out content, it’s important to do some foundational brandscaping.
[00:09:31] Pro tip for creating content marketing that actually works.
[00:10:41] How are you going to distribute your information? What content formats will you focus on?
[00:13:42] The third leg of the triangle is choosing content topics that are impactful.
[00:15:05] There’s two tests I like to put content through to make sure that they’re doing this.
[00:18:10] I have a free template available for you over in my show notes. It’s intentionally simple.
[00:19:21] The four questions every content strategy should answer