Strategic Content Workshop - Content to strategically cut through - Identify Motivations

When creating strategic content, one of the first things I identify is your customer's motivations.

In this 1 on 1 workshop, we touched on the motivations to inspire others.  We discussed how their success inspires others and how we can strategically create content based on these stories.

Some of the stories are simply incredible. The people they help are absolutely stunning in what they can do. In this strategic content workshop, we discussed how disabled people are often more brilliant than abled people.

These types of stories are particularly powerful and from a strategic content point of view, offer an ability to get cut through.

https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/

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