Keep Your Marketing Simple - Four steps for better videos to improve your marketing

The goal of this video is to give you simple tips for how to shoot videos at home in a way that looks professional and is engaging.

1. Video Lighting - Face a natural light source

What that means is just face a window, so you get lots of light coming in and lights up your face so that we can see you. If you don't do this, and if you put the window in the background which we see quite often, you end up becoming very dark looking like a silhouette. If you are dark we can't actually see your face and people really connect with your face. So face a natural light source, simply face a window.

2. Video Background - Think about what is behind you

So you wanna remove a lot of the distractions and keep everything as simple as possible so that it looks nice. Now, as a rule of thumb, a boring background means a boring video, or a tacky background means a tacky video. So what you wanna do is you wanna make it look as good as you can. Now if you need advice for making the background of your video better, leave a comment below and we can give you some advice there. I can even bring in some other people who give me advice about how to do this setup, for example Will Gordon, who's an amazing photographer, I'm sure he'll be happy to leave a few comments below as well.

3. Video audio - Improve your audio with a microphone

Now given what's happening with the coronavirus, that might not be easy to order a new microphone or something like that. I can leave a link below for the audio microphone that I use, which is really good, I've used it for years, lasts a long time, it's about $100, and it's really really good quality, but there's a tonne of really good quality microphones that you can use. I strongly recommend that you use a microphone, not just use the internal microphone of a phone or of a computer. This will make a big difference to your video.

Recommended Microphone - RØDE SMARTLAVPRode SmartLav+ Omnidirectional Lavalier Microphone for Smartphones

4. Video delivery - Structure your talk

Now this is actually the most important one. Even if you get all of the others wrong, if you do this right, you can deliver really good information. In terms of structuring your talk, what you need to do is

Step one: Hook

Start with a really good hook, which is you ask a good question,

Step two: Desire

Talk about the desire, which is what people want to achieve.

Step three: Problem

Discuss the problem, which is what is stopping them from achieving what they want to achieve.

Step four: Solution

Discuss the solution, which is what's going to solve their problem.

Step five: Application

Talk about how you apply the solution so that they get an understanding of how the product or service actually solves their problem,

Step six: Call to Action

The last one is how they can buy it from you. So if you do all of these things that I'm discussing right now and apply it to your videos, I guarantee, you'll end up with a better video.

Strategic Content Workshop - Content to strategically cut through - Campaign your content

When creating strategic content, there are 3 main steps in order to maximise your reach.

Most people ignore the campaigning part of the strategic content process.

Campaigning involves reaching out to magazines, blogs, podcasts or anyone who has access to large audiences.

The focus of the strategy is to align with brands that have similar values.  Their audiences must have some interest in your strategic content.

Campaigning is the most powerful part of strategic content and unfortunately, most people ignore it.

https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/

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Strategic Content Workshop - Content to strategically cut through - Cut Through is an Emotional Angle

The objective of your content is to connect with your audience.  Without an emotional connection, your content will be dismissed.

To create strategic content that connects with your audience on an emotional level, the question becomes how to tell that story.

The way I create strategic content that connects on an emotional level is to find someone who champions that story. They become a brand champion.

The first step in strategic content is to identify the emotion you want to use to connect with your audience, then identify someone who champions that message.

https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/

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Strategic Content Workshop - Content to strategically cut through - Turn Videos Into Articles

To get the most out of your strategic content, the best thing to do is to re-purpose it.  Each video can get turned into 4 pieces of content. 

Each strategic piece of content will give you a video, an image, a podcast and a blog.

The fastest way to strategically create a blog is to use the words in the video as quotations in an article about the video.

The article explains what the video is about as if a magazine wrote it.  This strategic content allows people to experience the same content twice on one page.

It is strategic in that it reinforces your message by tapping into different learning styles.

This is strategically powerful, as it allows people to understand what the video is about from a third person.  It enhances learning and helps people retain more information from the content.

https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/

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Strategic Content Workshop - Content to strategically cut through - Struggles make us Human

Brene Brown has been instrumental in helping us understand the power of vulnerability.  But that doesn’t make it easier.

When creating strategic content that cuts through the noise of social media, vulnerability is a powerful way to connect with an audience.

Using vulnerability strategically, allows you to show your more human side, instead of your company side.

Stories of struggle allow people to relate to who you are and what you do and this strategy allows you to connect with people through your content.

The more vulnerable the story and the more difficult it is to talk about, the better the story and the better the content.

To make this strategy work, identify the topic and then find someone who champions the message.

https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/

#seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business 

Strategic Content Workshop - Content to strategically cut through - Identify Motivations

When creating strategic content, one of the first things I identify is your customer's motivations.

In this 1 on 1 workshop, we touched on the motivations to inspire others.  We discussed how their success inspires others and how we can strategically create content based on these stories.

Some of the stories are simply incredible. The people they help are absolutely stunning in what they can do. In this strategic content workshop, we discussed how disabled people are often more brilliant than abled people.

These types of stories are particularly powerful and from a strategic content point of view, offer an ability to get cut through.

https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/

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Strategic Content Workshop - Content to strategically cut through - Create Brand Champions

When people watch your content, they are looking for reasons to dismiss you.  When you talk about yourself, people will dismiss you.

The strategy to overcome this with your content is to find someone else who will say it for you.  This person will become a Brand Champion for you and will help your content move through the noise strategically.

Even if you have the authority to say something about yourself, it’s better to find someone who champions your message.  By finding someone who champions your message, your content will have a strategic edge. 

The first task is to identify your strategic angle, this is usually your USP or Unique Selling Proposition.  The next step is to find people who champion that message for you to strategically push your content.

A testimonial is a good example of a brand champion, but this is a step further.

This is encapsulating a story around your brand champion and promoting them for mutual benefit.  This content strategy is known as promoting a brand champion.

https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/

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Strategic Content Workshop - Content to strategically cut through - Why should anyone care?

The first question to ask yourself, when creating content that strategically cuts through, is why should anyone care?

You have to be brutally honest with yourself when it comes to creating strategic content.  This is because if you don’t have someone’s attention straight away, then your content will be flicked away.

Your content strategy needs to be strong enough to grab someone’s attention, and for a lot of brands, they can’t use gimmicks.

In strategic content, the real cut through comes from an emotional angle.

Your audience does care, but they have so much going on in their life that their minds are already full.

To cut through this noise, your strategic content needs to tap into existing emotions.

And, the way that we get there is by asking the question of why should they care. And, I mean, being brutally honest and saying, why should anyone give a f#(k?

https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/

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What is Viral Marketing - Ep 7 - 7 - Viral marketing is how you Resonate with your audience

For more episodes: http://bit.ly/2YD56VM 

The key to viral marketing is resonating.  

If I go to the piano and hit the E note and there's a guitar right there, the two E strings will start to vibrate with that the note. This is the same as singing and breaking the wine glass. If you match the resonance of the glass it shatters under the movement.

This is why I say, resonate who you are. Pick what it is that you want to be, pick what it is that you are and turn up the volume on that thing. 

When you have 100 people listening or 1000, those who resonate, can't help but be moved and are compelled to move forward.

That’s why I believe the key to viral marketing is in how your resonate.

Learn more about Paul Finn at www.staunch.digital

Learn more about Olivia Solomons at https://videomyjob.com/

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What is Viral Marketing - Ep 6 / 7 - Accept and Deliver and you will create a viral video

For more episodes: http://bit.ly/2YD56VM 

Your presentation does influence the success of the video, but it's not the most important thing.  Viral marketing does not happen just because of the way you look.

All of that stuff is not as important as getting your message across. 

So if you have to accept all of your flaws, nervousness, fear, whatever it happens to be and just step into it and do it anyway. 

If you want to create viral videos, you must practice that every day and even if it doesn't get easier, you get stronger. 

You're able to deliver the message that you want to deliver and when you get your message right, you will reach bigger audiences. 

I hate public presentations. I hate standing in front of a group, especially business people, 

I get nervous. My heart beats out of control… But what I do is just Breathe it out, stand up

and deliver.

I apply this to my videos.  I think about my message and accept everything and deliver.  By following this process, I know I will achieve viral success.

Learn more about Paul Finn at www.staunch.digital

Learn more about Olivia Solomons at https://videomyjob.com/

#seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #viralmarketing #successonline #contentmarketing #blogging #marketingtips #branding #business